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The more opportunities you have to expose your customers to your branding and key messages, the higher the likelihood is that they will remember them. There are many different ways to achieve this, but you have to be careful to relay these messages without being pushy or overwhelming. Using banner stands as a part of your marketing strategy offers you a way to impact your audience in a more passive way. Attractive graphics grab their attention, allowing you to then pass key pieces of information on to them. You have flexibility using this approach, as these signs are attractive, portable, and cost effective, allowing you to customize them to suit your needs. 1. Back Up A Sales Presentation With Bold Visuals As a sales representative, it is your job to go to where your clients are in order to build relationships. Your clients count on you to provide them with up-to-date information on your products or services. It is not unusual to be called upon to give a sales presentation to groups of people. It can be challenging to keep this interesting, especially for those people who may not respond well to a person talking in front of a room. Using retractable banner stands can help engage your audience visually, allowing you to get information through to a greater number of people. Having a bold visual display as you speak helps you increase brand recognition, while reinforcing the key messages of your company. Because they break down to a small size, they are extremely portable. Your sales force can easily take them from location to location and quickly set them up as often as needed. 2. Banner Stands Offer Versatile Trade Show Booth Options Often, a substantial chunk of your marketing budget goes toward creating a trade show booth that you take to venues full of people looking to do business with a company just like yours. Creatively making use of banner stands within your space can increase the impact on your audience. Grouped together, banner stands can form a large mural or other high impact visual Combined with an audio element, you could create a guided multimedia tour through otherwise complicated information Combined with a tabletop or shelving to create a kiosk or area for technical demonstrations Use them to designate the functional areas of your booth The possibilities are only limited by your imagination! 3. Keep A Passive Sales Presence In Your Office Lobby The lobby of your corporate office sees a lot of traffic. Your employees pass through every day on their way to and from work. Clients and vendors use this space to wait for meetings and other events. They are often unengaged, flipping through trade magazines or other materials to pass the time. This presents an opportunity to bolster your core marketing messages simply by strategically placing banner stands in the room. Your guests can find out about products, services or achievements that they may have otherwise been unaware of. New lines of communication can be opened, which can lead to new business opportunities. Done right, your visitors absorb the information from the silent sales representative in the lobby without feeling as if they are being marketed to. Finding the right exhibits partner will allow you to determine which trade show booths and banner stands are best suited for your corporate goals. Skyline Canada is an expert in developing creative and functional exhibit systems, including banner stands, to suit any client needs. Their Canadian-produced graphic materials can be developed for nearly any use. Visit http://www.skyline.ca to learn how Skyline can put their creativity and experience to work for your company.
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