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If you have been has been diligently trying to build your brand and client base, you know how tough it can be to market and grow without a solid marketing plan. While you may have thought as soon as your website went live and you handed out business cards that clients would be rolling in, you soon discovered there was more to it than that. You may be an expert in your field, but unless you get out there, most won’t know. That’s where a PR coach can help. A PR Coach has been trained in all the best strategic ways that help ones business grow, get your name out there, and build your client base. The following list is a few top ways that a PR Coach can help you get to where you want to be with your business both online and off. What can a PR Coach help with? You know your business or books best, just aren’t sure how to market - A PR Coach can take a look at your books or your business plan and help you come up with a plan so you hit your target market and send the best message. With the help of a solid plan, you will know where to start and what you need to do to get there without any distractions or feeling overwhelmed with indecision. You have a press release or article written, but need some guidance on making it work - Press releases can sometimes be hard to write so they send the best message. And when you make mistakes that send red flags, even a release on a very important topic will be overlooked. A coach can review that release and offer expert advice in how to make it work. Once written, if you don’t know where to submit it for the best exposure to reach your target market it can be a wasted tool. A PR Coach is trained to help you create a captivating release and make sure it gets sent out to all of the best places that will bring in the most results. Also, many coaches have the ability to create targeted databases. You just can’t afford a publicist or marketing assistance at this time. You know a publicist or a publicity virtual assistant would be a valuable asset for you, it’s just at this time you can’t afford one. That’s when you can hire a coach and do it yourself. They will devise a plan and learn how to use the media and social network sites to get your name out there and start bringing in the clients. You feel confident in your marketing efforts. Just not sure on all the how to’s - I'm sure when you first started out building your business you did some research on the best ways to market. You may even have developed a plan on your own but are unsure of where to start, how much money to invest in what tools, or how much time you should spend on testing out any of the marketing platforms you plan to use. A marketing expert can help you get focused and on the right path. You want someone to review what you’ve done to date and provide guidance on how to make it better - Perhaps you do have a carefully crafted plan all drawn up for your business marketing. Wouldn't it be nice to have a professional marketing coach take a look at it to see if they can help you make it even better? As an expert in their field, they may be able to spot something you didn't or consider something you may have overlooked. It is always good to have a fresh set of eyes to review things even if you are confident you are doing alright yourself. The holidays are approaching and you have the perfect products, but don’t’ know how to get it out there - If you are a business who sells products and most of your income relies on holidays and seasonal times, you may have to think of a specific marketing plan to ensure you can earn the most money for your peak time. There are many ways to sell your products these days both online and offline. It is much more than just building an ecommerce site or deciding to sell on ebay if you want to build your business each year. With the right advice from a marketing expert you can spend your time on the most beneficial marketing tactics that will have you selling more and building your brand. A PR coach is there to take you step by step through the process of creating the best strategic marketing plan for your business so not only will be you confident in your own ability to build your business alone moving forward, you will be able to save time and money on avoiding the methods that won't work as effectively. Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com a leading PR and marketing firm in business for over 27 years has announced the re-launch of their highly successful online training series, “The Publicity Success Series.” Designed for speakers, coaches, entrepreneurs, virtual assistants, and other professionals this program takes businesses step-by-step into PR methods that work, covering five critical aspects of successful marketing. Ennen provides publicity assistance to clients regularly and these tips are some of the same strategies utilized regularly. The Publicity Success Series, www.prsuccessseries.com five-week program begins on Tuesday, December 3rd, with weekly classes held on Tuesdays at 2:00 pm EST. All classes are recorded and available for download any time. Additionally, a Facebook group is provided. The five weekly sessions covered will include: Session 1 – Develop a marketing plan that works – Step-by-step tips on how to develop a solid marketing plan that will not only attract ideal clients, but provide tips on daily activities to grow a successful business. It’s more than just writing a plan. It’s developing a means to achieve those goals. Session 2 – Press Release Writing & Article Marketing - Discover the secrets to writing press releases and articles. This is a focal point of Ennen’s business and Ennen shares proven tips that have gotten major media mentions. Session 3 – Pitching the Media – Instruction is provided on how to write and send out pitches that results in not only major and ways to send out articles and press releases covered in Session #2. Session 4 – Social Media Magic – Methods for using social media to increase visibility and create a more effective marketing strategy. Plus, how to combine PR efforts with social media for maximum results. Session 5 – PR Secrets –Tips from a veteran publicist on how to create marketing campaigns that work. Not only does Ennen provide secrets to PR success, but also those things that many are doing wrong. Ennen knows what it takes to market and get media attention and has appeared in USA Today, Woman’s World, Fox News, Entrepreneur, Forbes, and so many more. Ennen states, “I’m thrilled to be presenting the class again. PR students were able to not learn all the basics to get more clients and sales for their own business, but also several started offering PR service for clients.” The Publicity Success Series always gets rave reviews including one from Desiree Wolfe, a Brand Coach who provides PR Services. Wolfe states, “ I'm so happy that I joined Diana's class. Even with PR experience, I found this class to be very helpful and the connections I made with others has been priceless. I highly recommend this for every entrepreneur that would like to learn how to do their own public relations, or even those who want to hire out, so they have a better understanding of the basics of PR.” Growing a successful business involves maintaining an edge in the marketplace. Need help with a PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com to learn how to master PR. Early bird rates apply. For more information contact or media interviews contact Ennen at diana@virtualwordpublishing.com.
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