There is plenty of debate over whether or not electric cars are the wave of the future, but one things for certain-they are an ever-present part of the current automotive scene. BMW is the latest car manufacturer to enter this niche market with the launch of its iSeries. BMW isn't touting its i3 as a vehicle, per se. Instead it's being referred to as a sustainable mobility solution or a larger movement. The vehicle itself is one piece of the puzzle, and other parts of the collection include citywide charging stations and a suite of apps. The manufacturer is being clear that luxury is still a priority for them. Design details include a seductive black band that runs along the entire length of the car and uniquely shaped windows that stand out from any other vehicle available today. The brand's signature blue accent lighting is, of course, part of the design. You can bet that the legendary brand wasn't going to let their entry into the electric car arena lack in performance. Anyone who thinks driving or riding in an electric car has to be boring should be pleasantly surprised by the i3's fun factor. The motor is instantly responsive to the driver's request and acceleration is uninterrupted up to the maximum speed. The vehicle's unique architecture also gives it a lowered center of gravity, which means long-time BMW drivers will enjoy the agility they're used to. Skeptics of electric cars have always criticized a short battery life as one of the downsides of ownership. BMW has addressed the problem head-on in a number of ways. First, the i3 features an exceptionally powerful lithium-ion battery that outperforms the competition in terms of lifetime and experience. They have also created a high-tech cooling system that ensures the battery stays at its ideal operating temperature, which translates to increased performance and a longer lifetime. The i3 is being marketed to urban dwellers, which is a smart moving considering its compact size lends itself well to the often tight driving conditions that are to be expected in big cities. The vehicle also works with the ParkNow app, which reserves urban parking spaces and allows users to pay by credit card in advance. Though only available in San Francisco right now, it is expected to expand to other major markets soon. Though they're offering just one electric vehicle right now, it looks like the brand has big plans for the future. They're investing in charge stations, car-sharing programs, innovative new apps, and a variety of other pursuits that strive to make electric car transportation a part of urban living. It's a noble effort, and the world will be watching to see how far they can take it. Considering buying a new BMW? Detroit drivers can find one they love at Bavarian BMW. To see their selection of vehicles, visit: http://www.bavarian-bmw.com.
Related Articles -
bmw, detroit,
|