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Website is the most important thing for any business, especially for the online business. Websites are the best way to educate your customers about your offerings, to promote your products and services among your target customers. With the changing technology, requirements of consumers are also getting upgraded. So, it is recommended for you to consider few factors while designing your business’s website.
Website is the most important thing for any business, especially for the online business. Websites are the best way to educate your customers about your offerings, to promote your products and services among your target customers. With the changing technology, requirements of consumers are also getting upgraded. Gerry Matts of Matts and Davidson1 which is a web development company in Westchester NY says about the Web design in Westchester, New York, “The design of your web site has everything to do with how your business is represented. Each visitor is making a decision within 3 to 5 seconds to stay and learn more, or move on to the next website. This is why the design of your site needs to precisely address the audience you are targeting. Matts & Davidson takes the time to define your marketing goals, as well as your audience. The structure of your website’s content, intuitive navigation, and visually inviting design elements, all combine to create a winning design.” (Ref: Matts and Davidson, http://www.mattsdavidson.com/web-design/) So, it is recommended for you to consider few factors while designing your business’s website. Some of the factors are: - Content is King: Everyone who visits your site will definitely view your content. So, always provide good quality, relevant and descriptive information about your products and services. Quality of your content also impacts your search engine rankings.
- SEO: On site and off site SEO contributes majority to the success of a web design. Build friendly URLs so search engines know what your page is about. Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. Avoid using splash and Flash menus. Always use the image ALT attribute and fill in the description to help your images rank as search engines cannot "see" images.
- Accessibility: People access the internet through different connections, browsers and devices. They can access from laptops to smart phones, blackberries & iPhones. Your site needs to be usable on any of the platforms that people are likely to access it from.
- Regular Updates: Even if your website is a big hit in search engines, it needs to have up-to-date information. A well designed website is all about keeping the web pages fresh and current.
- Identify Your Target Audience: You must decide who your target audience are and accordingly you should decide how your website should look and function. There are many demographics like age, gender, profession and technical competency that can influence your design.
- Communicate: Always try to communicate with your customers. Make sure your website offers capabilities and reasons for users to leave their email address or other contact details. You can also give a feedback form on your website, so that you can know about the loop holes in your websites.
1. Matts & Davidson: Matts & Davidson Search Engine Optimization team was one of the first Search Engine Optimization (SEO) companies in New York. We offer you creative and cost-effective solutions to your marketing challenges. Office is located at 3 Rye Ridge Plaza, Suite – 111, Rye Brook, New York, 10573. For any enquiry or to get free quotes, call us at 1-800-353-8867 or 914-220-6576 or 914-437-5278. For more details, visit www.mattsdavidson.com. You can email us at info@mattsdavidson.com or Fax at 1-914-696-0029.
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