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Internet Advertising in India had an exciting year in 2013. With the market growth registering a 29% growth from 1,750 Crore rupees in 2011-12 to 2,260 Crore rupees in 2012-13, the year 2013 was a year that was marked by hectic activity for Internet Advertising Agencies in India. Now, as the curtains fall on 2013, it is time to look at the trends that will rule the platform of Internet Advertising India in 2014. The world of internet is notorious for the data that cannot be trusted. Most experts popularizing a trend have an agenda to be fulfilled. The agenda in most of such cases is the promotion of advertising services where their respective agencies excel. In the din of such promotions, the real figures are often lost before they reach the users. This article attempts to predict the trends that will be the most popular depending on the way they performed in 2013. For this purpose we shall divide the 29% growth of Internet Advertising in India into its various mediums and analyze them individually. Search Ads: The Search Ads, by their very nature, will always remain popular. Known for their highly accurate targeting and high Returns on Investment (RoI), Search Ads appear along the organic results when a user makes a search. The annual spend on Search Ads grew by 18% from 718 Crore rupees in 2011-12 to 850 Crore rupees in 2012-13. Display Ads: The Display Ads are the most common method of an advertisement on the internet. They are known for their high visibility and penetration. Embedding Display Ads in related web pages is a popular means of diverting traffic to the website of the business. The annual spend on Display Ads grew by 11% from 595 Crore rupees in 2011-12 to 662 Crore rupees in 2012-13. Mobile Ads: With the smart phone industry registering a phenomenal growth in India, Mobile Ads are growing popular at a very fast rate. From just 123 Crore rupees in 2011-12, Mobile Ad spend increased to 230 Crore rupees in 2012-13, registering a growth of 88%. Social Media Ads: The Social Media Ads are the Internet Ads placed on social websites like Facebook, Tumbler, Google+, etc. This sector saw one of the highest growths in 2013. From 175 Crore rupees in 2011-12, it grew by a phenomenal 71% to 300 Crore rupees in 2012-13. Email Ads: Email Ads are one of the oldest techniques of advertising through the internet platform. It comprises sending emails to the target group. Email Ads grew at 29% from 53 Crore in 2011-12 to 68 Crore in 2012-13. Video Ads: The year 2013 was the year of Video Ads. What was earlier restricted to only flash videos and video snippets became fully fledged high definition videos. 2013 also saw instances of TV ads being published on the internet. Youtube and banners became popular mediums for Video Ads. They grew from 88 Crore rupees in 2011-12 to 150 Crore rupees at an encouraging trend of 71%. It is clear from the above figures that Mobile Ads at 88%, Social Media Ads at 71%, and Video Ads at 71% witnessed the highest growth in Internet Advertising in India. Of these, Social Media Ads are likely to become even more influential in 2014. Their popularity will be fuelled by an internet population of 74 million users in India who spend every 1 in 4 online minutes at social networking sites. The social media offers excellent opportunities of sharing and commenting on ads. Thus they will play a vital role in Online Reputation Management. For Internet Advertising Agencies in India and advertisers alike, 2014 will be the year to concentrate on Social Media Ads and Mobile Ads. The ad being in the video format is an added bonus.
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