Samsung revealed on Tuesday plans for the AdHub Market, a newservice that will challenge mobile advertising platforms from Appleand Google by allowing advertisers to place ads on its mobiledevices. The South Korean electronics manufacturer will work closely withOpenX Technologies on an exchange allowing companies to bid onadvertising space within applications on its devices, the twocompanies announced on Tuesday. amsung is empowering both the developer and the advertiser, bycreating a win-win solution, in which the app developer is able toachieve higher revenues and advertisers are able to reach theirmarketing goals," said Daniel Park, Vice President of Samsung Media Solution Center. "This is the first time any device manufacturer has entered the adtech space in this way," OpenX Chief Executive Tim Cadogan told The Wall Street Journal. "It is becoming very clear to the principals in the mobile spacethat advertising is going to be a very important part of therevenue mix." Cadogan added that Samsung took a year looking into "a range ofplayers" before choosing his company. Open X currently makes $100million in annual revenue and is contemplating further moves intothe mobile advertising industry. AdHub Market is expected to arrive in the second half of this year.Samsung launched an AdHub advertising platform for SmartTVs earlierthis year. Samsung has risen to become the world's second-largest mobile phone maker, behind only Nokia.According to Gartner Research, Samsung held a 19.4 percent share ofglobal mobile device sales in the fourth quarter of 2011. Thecompany is also in fierce competition with Apple for the top spotamong smartphone makers. As it enters the advertising market, Samsung will find itself inawkward competition with Google, which makes the Android mobileoperating system that has helped the Korean handset maker rise.Since it offers the software for free, Google relies on advertisingrevenue from Android in order to profit from the platform. Google recently revealed as part of an legal dispute with Oracle that it made just $550million from Android from 2008 to 2011. For its part, Apple has not had smooth sailing with its own iAdservice. The company has steadily improved its terms in order todrum up support from both developers and advertisers. Apple recently increased developers' share of iAd revenue from 60 percent to 70 percent. iAd received a significant amount of buzz when it launched in 2010,but Apple has had to decrease its minimum for advertising campaignsto attract advertisers. A report from February claimed Apple is in the midst of a "reset" of the service. The e-commerce company in China offers quality products such as China Hot Yoga Clothes , China Sublimated Basketball Uniforms, and more. For more , please visit Tracksuits Sportswear today!
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