CREWE, ENGLAND – June 7, 2012: Bentley Motors today announcesthe appointment of Dr Ariane Reinhart (42) as its new Member of theBoard for Personnel. Dr Reinhart joins Bentley from Volkswagen AGwhere she currently holds the role of Head of Group ManagementDevelopment Sales & Marketing. She will commence her position onOctober 1, 2012 and succeeds Christine Gaskell, MBE who retiresafter 17 years with the company. Dr Reinhart, who holds a law degree from the University of Hamburg,has extensive international experience in Human Resources gainedduring a 13 year career with Volkswagen Group brands, consultingfirms and labour organisations in different countries. |
In her mostrecent role since June 2008, she is responsible for the successfulrecruitment, succession planning and development of all seniormanagement positions in Sales & Marketing throughout all Volkswagenbrands worldwide. Dr Reinhart first joined Volkswagen in October1999 and has since been responsible for a variety of changemanagement projects in the Group. Welcoming the announcement Wolfgang D heimer, Bentley's CEOsaid: "I am delighted to welcome Dr Reinhart to the Bentley team.She brings a wealth of international experience in peopledevelopment and change management processes to our company. I amconfident she has the necessary knowledge and expertise to supportthe future growth strategy which will maintain the leading positionBentley holds in the luxury performance segment of the industry. Iknow that Dr Reinhart is looking forward to further enhancing theclose and trustworthy relationship between the management and theworkforce, as well as building on the strong tiesthe Company hasestablished with the local community.
I would also like to thank Christine Gaskell for the significantcontribution she has made at Bentley. Christine has been a key player in the resurgence of Bentley sinceits acquisition by Volkswagen in 1998. During this time she hashelped drive the transition of the Company into a modern automotivemanufacturer with one of the most highly skilled workforces in theindustry. Her commitment to apprenticeships and vocational trainingin general, saw her awarded an MBE in the 2012 New Year'sHonours as well as leaving Bentley a legacy of young talentedindividuals who will help ensure the Company continues toprosper.".
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