There are many social networking sites available on the internet to help you get connected. If you own a business, you want to make sure you target the right sites. Otherwise, you can waste a lot of time and money on social networking and have nothing to show for it.
Facebook is actually the largest general social network online. As long as you know how to target your market and get the targeting correct, then you can effectively connect with customers who want your products and services. Groups and pages help you market for free. Ads are available if you want to pay for your advertising.
Linkedin is the number one business networking site on the internet. It offers you a company page, profile and groups. You get both a free and paid version of the site, with plenty of powerful features whether you're looking to connect with the business to business market or find vendors to help you build your business.
Google+ is much smaller than the first two social marketing sites. It is still a powerhouse if you're looking to connect with those who are interested in what you have to sell. You can build pages to market with and then connect them with your Youtube channel and blogger blog. This allows you to recycle your content and build a complete social solution. Hangouts allow you to connect live with your potential customers, and you can organize your contacts by groups so you deliver the right content to the right group.
If you own a brick and mortar business then Foursquare is definitely for you. Customers can write reviews about your products and services. It also allows you to connect with your customers and offer more information about your business. There is also a phone app available for those who use the site.
5. IBO Toolbox
IBO Toolbox is a both a business social site and viral marketing machine. It allows you to post what it calls "press releases," as well as social updates and connect with other likeminded individuals. It has one of the best social profiles I've seen and allows you to add video and other content so you can really showcase your business.
6. Sales Spider
Sales Spider bills itself as the largest free social network for business. The focus here is on free classifieds, as well as leads and prospect lists. A great place to start if you are working to build a large list of prospects for your business.
Apsense offers everything you could possibly want in a social site including posting your articles and updates, creating brand pages and exchanging traffic. Status updates not only allow you to post here, but your updates will go to Twitter, Facebook and Linkedin if you want them to.
All of these sites are highly trafficked and offer a wide variety of features for those who need help with social networking. If you want to build a wide presence for your business, then I highly recommend you use them all.
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