Although there are many sites worldwide that can help you build traffic to your South African business, if you want to get the most traffic and sales, and then see better results in your marketing efforts, you want to have a focus on marketing on the sites many South Africans use. This is especially important if you own a brick and mortar business because it allows you to get your information in front of those who need to see it most.
1. Google ZA
Although Google is the number one search engine in the world, it is not number one in South Africa. The number one search engine is Google ZA. It is offered in the following languages: Afrikaans, Sesotho, isiZulu, IsiXhosa, Setswana and Northern Sotho. If your site is in English, make sure you translate it into one of these languages and submit your sitemap here. You also get the standard features that Google offers like Business Local, email and Adwords. There is less competition, so your content has a better chance of being seen.
The English language version of Google ranks number two. If your site is in one of the languages listed above, of course you want to translate it into English and then index it here. Google requires you to have an account to use their tools. It's free, and you get email, Google Sites and other tools to help you build your business, and many of these tools are free.
Everyone knows that Facebook is the largest social network in the world. It offers you plenty of free opportunities to market including pages, groups and status updates. Advertising is available if you want to go the paid route, and you can get a lot of traffic this way if you target your ads correctly.
Youtube is the most popular video site online and also a large search engine in its own right. If you want to get the most from this site, make sure you create a complete profile and link back to your site. Create videos to showcase your products and services. Youtue is one of the most useful tools Google offers if you have a business that is quite visual, like travel.
Yahoo used to be the top search engine before Google came along. Now it is a content portal with plenty of places for you to market. Build a profile here and apply to write for Yahoo Contributor as this is the top article and news site for contributing content. Use the Answers site to showcase your expertise, and then go to Yahoo Groups and submit your ads, articles and then join discussion groups to connect with those who want what you have to sell. Since Yahoo's search results are driven by Bing, you want to submit your sitemap there.
6. Gumtree ZA
If you sell any type of products and services locally, then you definitely want to get a listing here. It includes all the provinces, as well as cities, and you may sell just about anything as long as you are local. Make sure you read the terms and conditions of the site so your ad doesn't get flagged. It is free to post unlimited ads.
Linkedin is the largest business social network in the world. You may build business pages and groups here, and it's absolutely free. Connect in groups to sell your expertise and meet those with similar interests. If you're looking for a job, then this is a good place to start.
Twitter is a microblogging site. You may say almost anything you want as long as it is in 140 characters or less. Make sure you build a solid profile that reflects your business and post interesting content. Follow those who have businesses similar to yours and let your potential customers know you are on this site so they can follow you.
Blospot is the hosting site for Blogger blogs, which makes it part of the Google Network of sites. It is also the top blogging site online, and it's even more popular than Wordpress. You can use Blogspot, Google and Youtube to create a complete marketing plan for your business and drive plenty of traffic. This allows you to build your business for free.
Amazon is the top bookstore online. If you're an author, you can sell your books here. For those who want to sell their products, you may also sell your products too. Amazon makes it easy because you can actually do the fulfillment through them on what you sell. It's not that expensive to do business here, and it gives you a worldwide audience allowing you to get your products in front of far more potential customers.
Pinterest is a pinning site, which means it is basically a great site for photos. 80 percent of Pinterest users are women, so if you sell anything geared to women, you definitely want to go here.
Live is the search engine for Microsoft. It is also something of a social site, and you can get a lot of great tools to help you with your business building. You may also create a social profile and connect with those who use Instant Messenger.
There are many other sites available in South Africa to help you with your marketing, and there are plenty of places to market for free. If you want to get the most traffic possible and grow your business, look for sites that rank highly in Alexa for South Africa and appeal to your audience.
Like these tips? Then sign up for my free free internet marketing membership. You'll get plenty of free tools, tips and strategies to help you market online for free. Read my articles and get free stuff from my blog to help you market online: AskJinger.com.
Related Articles -
internet marketing, South Africa, offline marketing, online marketing,