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Do you think that you can delight a customer by just investing a little bit more effort? If you think so, you need to change your viewpoint. What you need to know is that there is a difference between a satisfied customer and a delighted customer. Let us now spell out the difference. Read on. First of all, let us learn a bit about the behaviors of a customer who wants to buy something. A buyer has some expectations in mind when he leaves his home to buy a product or service. Now, the product can either meet his expectations or fail to meet his expectations. If a product or service is according to the customer’s demands and requirements, he will be satisfied, but if it fails to deliver, he will be an unhappy or an unsatisfied customer. Is there any third scenario? Yes, there is. If the product offers much more than what the buyer wants or needs, he will be delighted. Let us explain this with an example. Suppose, a customer visits different stores for buying a refrigerator; he visits 4 stores one by one. Each store offers the same item at the same price. Now, the customer is worried about how he will carry the fridge to his house. He don’t know how to arrange for a vehicle to take it to the his residence. None of the store provides this service. Then the customer walks to another store; upon asking, the store manager says that they usually don’t provide shipping services, but they can do this for him just because he doesn’t know how to go about finding conveyance. The customer gets delighted because the seller exceeded his expectations by providing extra services. So, you can see that the customer was satisfied with other sellers, but when he got additional unexpected service from a seller, he got delighted. This is the difference between a happy customer and a delighted one. Long story short, the role of a company is not just to keep its customers satisfied but also to keep them delighted by providing something unexpected that can help them. Today, competition among companies is getting tougher, so every company should try its level best to make its customers truly happy. This is what we call Customer Delight. And this is the best tool in order for a business to run circles around its competitors. Hope you find this read helpful. If you want to learn about this subject, we recommend that you grab a copy of Customer Delight today.
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