The burgeoning 0-4 population coupled with increased contribution of women at workplace has made MENA a lucrative bet. The countries in MENA witness relatively high birth rates as compared to western countries which creates a substantial market for baby food products in the region. The baby food market is bifurcated on the basis of product categories which comprises of Milk formula, Dried Baby Food, Prepared Baby Food and Other Baby Food. Amongst the product categories, Infant formula drives the sales of entire baby food market in the region. Milk formula segment has dominated the baby food market in MENA region for several past years accounting for a ~% share in the overall revenues in 2012 which declined from a ~% in 2007. An increasing participation of women in the workplace in the emerging economies such as in Egypt, Algeria and Morocco has promoted an increasing shift towards infant milk formula. Dried baby food market is also expected to reach USD ~ million in 2017 with a CAGR of 9.1% during the period of 2012-2017. On the other hand, prepared baby food which is growing rapidly at a CAGR of 14.4% during 2007-2012 is estimated to garner revenues worth USD ~million in 2017. The other baby food is in its nascent stage and clocked revenues worth USD ~ million in 2012 with an annualized growth of 16.7% in 2012.
“The target population of baby foods is the 0-4 year age-group which is expanding rapidly. The higher population base prevalent in different geographic markets has proved as a competitive advantage to the burgeoning baby food industry in MENA.” - According to the research report ‘Middle East and North Africa Baby Food Industry Outlook to 2017’ from Ken Research.
The demand for the baby food in MENA has traced a phenomenal growth over the years, as the parents become progressively aware about the importance of baby food in the nutritional requirement of their child. The increasing awareness about the benefits of the baby foods and rising disposable incomes has encouraged parents to provide the best nutritional baby food available, to feed their children.
The report provides detailed overview on the baby food market of the MENA region and helps reader to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.
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