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Toyota dealers around the nation have led car sales for many decades. But, there is always competition. As car manufacturers from Detroit and Korea increase competition, these sales professionals need to stay on top of the changing landscape to continue to perform at a high standard. Looking back at 2013, it was a good year for dealerships that sell Camrys and Corollas. The Camry was the number one car in America for the 12th straight year. The manufacturer overall was up 7%. This all bodes well for 2014. Other areas of the market have been increasing as well, as car salesmen are doing well in parts and service. All competent Toyota dealers need to keep abreast of latest issues to make sure they are successful in the year to come. Dealerships in the northeast and midwest especially have been hard hit by the recent extreme weather events. When ice and snow storms hit, this can cause business losses and prevent individuals from making new vehicle purchases. Sales locations can stay ahead of the curve by offering winter deals and savings before a storm hits. Overall the prospects for sales in the coming year are not overly optimistic. There is not expected to be growth that was as sharp as it was this past year. To increase success, individual Toyota dealers should focus on customer retention. Paying close attention to returning customers through customer appreciation programs, mailings, and other incentives can do wonders to increase overall sales. Another focus for Toyota dealers in the coming year is facility renovation. There is an international push by the manufacturer to renovate older dealerships and make investments in customer comfort and service. The manufacturer is poised to be a business partner in these ventures. They have a program in place that can assist owners in facility improvement. Some locations have seen up to a 100% increase in sales following renovations, especially in the service department. In the years to come, Toyota dealers have many things on their wish list. The manufacturer does not produce a sports car, and many dealerships believe this would be a great product to put on their lot. And, although there has been an increase in competition for the Camry, it is still the number one vehicle. Many car owners look to that model when they want a reliable, versatile car that can last for many hundreds of miles. As the new sales year approaches, there are a lot of issues to keep in mind in the changing automobile industry. Dealerships should focus on the basics, having a plan, taking care of repeat customers, and focused marketing to have a healthy and profitable 2014. Searching for Toyota dealers? Grand Rapids, MI drivers can head to Kool Toyota for a wide selection of vehicles. To see their inventory, visit: http://kooltoyota.com.
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