 The Saudi Arabia online display advertising industry is no longer restricted to traditional search engines such as Google, Yahoo and Bing as many international social networking mediums have emerged for promoting their business. Online display and video advertising expenditure reached USD 25.4 million in 2012, growing at a CAGR of 82.3% during 2007-2012. Despite Google being the leading player in online display advertisements, social networking brand names such as Facebook and Twitter have contributed significantly in the recent years. Similarly, video advertising in Saudi Arabia is also proliferating and had the largest number of YouTube users in the whole of the Middle East in 2012. This has given the advertisers an impending opportunity to endorse their services in an elaborate form. Popularity of online videos has also been contributed since these sites allow uploading of videos from across the world at least cost. Additionally, interaction with other users about the content uploaded provides a precise platform to advertisers to increase mouth publicity of their products and services. “Around 44.0% of the Saudi people access YouTube daily of which nearly 80.0% of the users access social media tools at least once a week. The country has nearly 90.0 million views of YouTube, which is the main reason for the tremendous growth of this segment over the years 2007-2012.” – According to the research report ‘Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate Advertising Spending’ by Ken Research. In the years following 2013, the largest contributing segment in the Saudi Arabian online advertising space would continue to be display advertisement and video advertising, with a contribution of 61.0% in 2017. Display advertisements would witness a greater contribution as greater number of people would have access to internet and more number of users will gain access to the social networking sites. The report provides detailed overview on the online advertising industry in Saudi Arabia and helps reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, advertising platforms, advertising agencies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. Read More: http://www.kenresearch.com/it-enabled-services/e-commerce-industry/Saudi-Arabia-online-advertising-market-research-report/463-105.html Contact Person: Ankur Gupta
E-mail: ankur@kenresearch.com
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