 Large working population base, well established communication infrastructure, high internet penetration, increased opportunities for local content advertising to support the investment of online advertising spending. The Qatar online advertising industry has grown robustly at a CAGR of 85.6% during 2007-2012. Increased internet and mobile penetration with emergence of internet based businesses and better connectivity has been the motivating factor behind the growth of online media in the country. The country is gradually progressing towards high internet and mobile usage, aiming for one of the best communication infrastructures in the region. Digital media users in Qatar include government, individuals and businesses which have access to both internet and mobile devices. The penetration of internet among individuals in Qatar is as high as 82.0%. All the factors promise an immense potential for digital media in the country in the coming years as well. The largest contributing segment in the online advertising industry of Qatar has been display advertising which has maintained its share to more than half throughout 2007-2012. Search, mobile and video advertising have been gaining momentum and are expected to be the fastest growing segment during 2013-2017. “ICT Qatar would strive to make internet connectivity free to public in parks as well as in different schools, to educate children with internet training. In the coming years, with use of fiber optic connections, users will be able to enjoy a greater variety of interactive content, which would further the success of internet marketing campaigns in the country” – According to the research report ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in ICT Sector’ by Ken Research. As the government is taking initiatives to enhance the information and communication technology sector of the country, internet is providing new and exciting opportunities for advertisers across Qatar. The ICT Qatar is working to bridge the digital gap by enhancing the infrastructure development and increasing the usage of internet among the people of the country as well as among businesses. The spending on online advertising in Qatar is expected to continue to grow strongly during 2014-2017. The report provides detailed overview on the online advertising industry in Qatar and help readers to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, advertising platforms, advertising agencies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. Read More: http://www.kenresearch.com/it-enabled-services/e-commerce-industry/qatar-online-advertising-market-research-report/462-105.html Contact Person: Ankur Gupta
E-mail: ankur@kenresearch.com
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