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The recent times have seen whopping number of professionals declaring the death of SEO (Search Engine Optimization). Most of them state that quality content is enough to rule the ranks in SERPs. While it is true that content is the driving force behind the online activities, SEO is still an important requirement for high SERP rankings. This article discusses the reasons why content on the web cannot survive without SEO and why it is highly unlikely that it will die out in the near future. It is called SEO Content for a Reason The content that we are talking about in the above context is SEO Content. It is a very specific type of content that we are speaking about, one that has unique characteristics not to be found in its other forms. It is purely governed by certain techniques and works around keywords. Thus, even the theory that Content comes before SEO is not entirely true. Facts affecting the search optimization of the write-up have to be taken into consideration at the time of writing the content itself. A write-up written without due consideration to the guidelines of SEO may be the most interesting read but will fail as website content as the search engines, and hence the readers, will have difficulties in reaching and reading it. SMO is not a Replacement The ones who have pronounced the death of SEO often opine that SMO has replaced it as the agent which promotes its visibility on the internet. However, the question, that arises in this regard, is, “How will new content reach the readers?” Before you answer, “Through shares”, how will it reach the sharers in the first place? Though it is true that it can be done through a network of friends and associates, the idea is to serve it primarily to those who are searching for it. And the most optimum way of doing this is through relevant keywords. Thus, though SMO has indeed come to augment the visibility in a big way, it is still no replacement for SEO. White Hat SEO is still Good The speculations of the “death of SEO” began when the top Search Engines began penalizing sites that engage in Black Hat techniques like Link Spamming. The White Hat techniques are still good in the eyes of the search engines and greatly boost the ranks of the sites. Google’s Matt Cutts confirms that though sites without SEO are not penalized, if it is taken into consideration, the search engines can find the content more easily. No Time for Word of Mouth The ones who claim that waiting for the shares and word of mouth, to increase the popularity, is a better way are not taking into consideration the amount of competition that they face. Huge numbers of articles and blogs are posted online everyday and the ones that do not take SEO into consideration suffer from the competition. This is why even the topmost websites with quality content make it a point to keep posting newer write-ups. When you search for a certain content on the web, it is not the best available that will be shown to you but the best that the search engine is able to find on the web. The fear of investing in a service, which is no longer useful, is a natural phenomenon. When the service belongs to a medium where things become outdated by the minute, misinterpretations are likely to happen. But SEO Services are still vital, especially for a business desiring growth, and should be paid attention which is at par with the attention that should obviously be paid to content. MAD Advertising Agency - The prominent SEO Services Agency in India which helps you to promote your business through Mobile Advertising, Online Advertising, etc.
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