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FOR IMMEDIATE RELEASE June 7, 2012 Contact: Barbara Friedsam 1% for the Planet 802-496-5408 Barbara@onepercentfortheplanet.org 1% for the Planet & Jessie B. Cox Charitable Trust AnnouncePartnership To Increase Environmental Philanthropy in NewEngland June 7, 2012 Waitsfield, VT 1% for the Planet in partnershipwith the Jessie B. Cox Charitable Trust has launched a multi-yeareffort to increase environmental philanthropy in New England. Founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews ofBlue Ribbon Flies, 1% for the Planet is an alliance of businessesthat donate at least 1% of revenue to organizations focused insustainability. The Jessie B. Cox Charitable Trust and 1% for thePlanet share an interest in the long-term preservation of NewEngland's unique environmental resources and are working toput the power of business to work for the planet. With the support of the Jessie B. Cox Charitable Trust, 1% for thePlanet is dedicating a team, led by Barbara Friedsam, theorganization s New England Network Director, to expand businesssupport for the environment initiatives in the region, such aspreserving and enhancing New England s large forests. 1% for the Planet s global network includes 1450 member companiesand 2800 approved non-profit partners. New England is home to over80 member companies including The Skinny Pancake and Spindrift Sodaand over 200 approved non-profit partners such as the Union ofConcerned Scientists, Conservation Law Foundation and CleanAir-Cool Planet. In an effort to push the envelope of our social-environmentalmission, we are proud to make the commitment to join 1% for thePlanet, said Skinny Pancake co-founder/owner Benjy Adler. We ll donate 1% of our sales to grassroots environmentalnon-profits, with a focus on local food and farm-advocacy groupslike NOFA-VT (North Eastern Farming Association of Vermont) andIntervale. To date, 1% member companies have donated nearly $1 million to NewEngland non-profit organizations working on land conservation,climate change, water resource protection, renewable energydevelopment, and environmental education. 1% members donatedirectly to approved non-profits allowing them to remain closelyconnected to the issues they care about. 1% for the Planet will continue to help businesses work for theircommunities, both locally and on a larger scale. The new initiative will include heightening awareness in thebusiness community about key environmental issues and targetedinvestment opportunities. Ultimately, this will enablecollaboration between businesses and non-profits that generatelong-term environmental and business benefits. Individuals can helpby supporting 1% for the Planet member companies in their strategicgiving choices and participating with our local partner NGOs.Please follow 1% for the Planet online for updates on regionaldevelopments. New England is fertile ground for both business and individualparticipation in the sustainability movement, said BarbaraFriedsam, New England Network Director at 1%. We know NewEnglanders care about how business gets done. When businesses aligntheir purpose with their consumers concerns, we can collectivelyincrease the triple bottom line. That increased bottom line means making giving easier, which inturn results in happier communities and a healthier ecosystem. 1% for the Planet applauds those businesses committed to donating1% of their annual sales to environmental causes and welcomesinclusion of more members to the network. The work New Englandenvironmental organizations do to protect the unique resources inthis region is critical, and 1% member companies can play a uniquerole in supporting their work. We are excited about the opportunityto grow our network in New England in collaboration with the JessieB. Cox Charitable Trust said Friedsam. About 1% for the Planet 1% for the Planet is an alliance of business financially committedto creating a healthy planet. In 2011, the 1% network donated anestimated $22 million to sustainability initiatives. Despite thechallenging economic backdrop, over the last three years we havegrown by more than one new member company a day. As a network, 1%is a leading funder of environmental work globally, makingreinvestment in the environment a necessary tenet of doingbusiness. About the Jessie B. Cox Charitable Trust The Jessie B. Cox Charitable Trust, a New England Philanthropy,funds projects in New England in the areas of health, education andthe environment. In its environmental grant making, the Trust isfocused on large-scale habitat conservation. For more informationon the Trust, please refer to . The e-commerce company in China offers quality products such as China Knitted Leg Warmer , Patterned Wool Tights, and more. For more , please visit Children's Cotton Tights today!
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