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Numbers don't lie. There are over two billion people around the globe, who own a mobile device. Manufacturers are continually engineering more affordable smartphone devices targeting developing nations and the number of users around the globe is expected to continue rising by the day. The only way to ensure you remain on the cutting edge of your niche is to have a mobile website for your company. The average internet user spends more time online using their phone or smart device than they does using a computer. Apart from gaming and social media networking, the mobile user largely depends on the mobile device for Googling. That would explain why Google search engine queries from mobile devices grew exponentially by almost 500% between 2009 and 2014. The implication is that any business that has not invested in a mobile website is missing out on thousands of potential clients. A mobile friendly website helps your business tap into new markets across the globe. It gives you the chance to grow your business beyond your geographical location. For instance, studies have indicated that mobile users in Australia and Brazil actually shop online via their mobile phones more often than their American counterparts. Going mobile will help your business tap into this emerging market. When contracting a website design firm to build your company website, it is important to insist on a portable website. It would not make economic sense to pay a lot of money for a website that only loads on a computer. A good website design company should help you get a website that is portable across the different devices to ensure maximum brand exposure to the online community. There are two main methods that web developers use to make a website portable. The first option is creating a totally new website especially made for mobile devices. The second option is just making one website but coding it to be friendly for both desktop and mobile devices. The best option for your business depends on a variety of issues including the customer base, the functions you need as well as the purpose for the mobile friendly website. Most smartphone users typically spend more money than their counterpart desktop users. Apart from the higher purchasing power, mobile users tend to have more confidence buying online as opposed to the desktop users. It also opens the door to being able to develop mobile apps for your potential users and let's not forget AR (Augmented Reality). You can combine mobile devices and AR to bring anything to life from sales materials through video. Apart from making your website mobile device friendly you need to ensure the website is user friendly. This might mean using different font faces and colors from those used on the desktop version. It is important to remember mobile users spend most of their time browsing social media websites and since all of them are optimized for the mobile phones and mobile devices, they will typically expect the same experience when they visit your mobile website. Chris has been owner and head designer since he started LBS back 1979. His marketing experience crosses all media and Chris is settled firmly into web design and marketing. Chris has become one of the leading Web Design Studios in Western North Carolina. Based in Asheville Lone Bird Studio has a proven record of results and satisfied clients. Check him out at http://www.lonebird.com
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