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Overview : Hardly any business can remain profitable without the continuous exploration of new market segments. Innovation is the key to success. That is why most businesses perform innovation-related programs and initiatives. However, many small and midsize businesses do not unleash the full potential of their innovation efforts because they understand innovation in a much too narrow manner. In this webinar, we will explain innovation from a different perspective and more beneficial viewpoint for SMBs, which helps small and midsize businesses; in particular, leverage their capabilities for innovation much more effectively. Many can achieve a true breakthrough by applying the principles and ideas learned within this webinar. We will introduce a perspective regarding innovation, which is radically new to many business leaders and opens a whole new array of business opportunities. We will question the paradigm that we see in place in most SMBs and offer to replace it with a much more holistic approach. This new manner of thinking includes a shift in focus from one's own products and services to a much wider market perspective. We will not only explain the new paradigm on the conceptual level, but also offer concrete tactical advice and suggest changes to the business strategy that you can apply tomorrow. Why should you attend: As the CEO, business unit head, or any leader at a small or midsize business, you know this: Innovation is a key success factor for your organization. Businesses that do not innovate will face increasing price erosion and more competition than those that do. Eventually, their profit margins will decline and their market shares will shrink. The root cause for a mediocre positioning in the market is often an outdated understanding of innovation that is focused on improving products and services instead of addressing the real market needs and driving innovation strategically. Even if you agree with these statements at a conceptual level, it is more than challenging for you as a leader to strategically and tactically change the innovation paradigm for your organization and implement it in your daily routines. You should attend this webinar if you agree to at least one of the following statements: Some of our products or services face a price erosion We do not entirely drive our innovation efforts strategically We would rather perform product and service development instead of innovating Most of our new offerings are based on existing features instead of long-term market desires We are not entirely sure that we know the vision and strategic intent of our most important customers Our customers often want to negotiate the price We are not entirely sure about the needs of our customers We do not strategically and continuously innovate our business models, our delivery methods, our marketing, our sales, or other areas of our business In a nutshell, this webinar should be attended by all SMB leaders and managers who want to learn about powerful levers for faster growth, higher profitability, reduced business risk, and more satisfied customers through a new understanding of innovation. Areas Covered in the Session: What is innovation, and why do so many SMBs define it so narrowly? What are the untapped market potentials for most SMBs? How to use a new innovation paradigm to avoid price erosion and loss of market share How to strategically set up innovation for your organization The common pitfalls with innovation at SMBs How to direct your culture toward an innovation-driven culture The powerful model of concentric circles that can revolutionize your innovation strategy How to gain momentum quickly for more innovation in your organization Who Will Benefit: All Leadership Roles at SMBs CEOs Business Unit Heads Operational Managers R&D Heads Volkmar Volzke is a rare peak performance consultant, coach, and speaker who helps his clients achieve breakthrough performance gains in the shortest time possible. He partners with senior business executives to create sustained momentum for strategy execution, drive change projects to get results, and inspire employees for success. He has helped implement strategies, change corporate cultures, and improve performance at a full spectrum of organizations, including start-ups, mid-size companies, not-for-profit organizations, and Fortune 500 corporations.
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