Have you ever clicked on a funny video or got redirected to a site and found it simply would not work. You may have got a blank page or even a message saying that this website isn't obtainable in your state. The reason this is occurring is something called geotargeting and basically means choosing what you can get based on your location.
So for example, the technology is used by the search engines to make sure you get results tailored to where you live. In this scenario it is really quite useful and helps direct your investigations into the appropriate direction.
In many scenarios though, geotargeting is really harmful. Web sites will use it to charge different prices to different areas. In the USA some DIY shops will look up your place, subsequently bill you based on how much you are from a rival. It's very common practice for companies to use something called priced discrimination to maximise their profits. Take for example a world-wide service like Netflix, if you logon from the UK you'll get something like half as many pictures as those who logon to the American service.
The technology behind this is actually rather straightforward. All that occurs is that your IP address is logged when you connect to the site. Subsequently that address is looked up in a big database to fit the address to a particular location. The website afterward will decide what you can access or what it charges based on where you dwell.
This can get annoying, clearly being blocked or charged more purely based on where you happen to be. But there's a way around these tests, a method where you can control access to your place when you are online. The secret is to relay your connection through another server. Using proxies or VPNs in other countries you can choose your virtual place.
When your link is relayed through one of these servers, your actual IP address is concealed and only the proxies is observable. It is possible to set these up easily on computers, notebooks, iPads and even mobile phones.
Here's the way you can free up your web connection in your iPad. See the BBC from anyplace, access Pandora and Hulu with a click of the button. This video show's you how to setup a VPN on your iPad or iPhone and never get blocked again.
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