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Once upon a time, the internet was pretty open and accessible. You can ramble around rarely coming across a blocked URL or password limited newsgroup. In fact I can still recall being asked for an username and password the really first time when I attempted to telnet onto the University of Wales library system. Of course things change and one thing which is very clear with the development of the web is an increasing commercialism. Wherever you turn you're tracked and monitored, adverts are particularly annoying inhabitting side bars with merchandises that you've previously looked at. Itisn't really astonishing, after all most people spend an awful lot of time online. We pay our bills, organise our affairs, go shopping and even watch films and TV also. This obviously means that there's a great deal of money to be made and most large businesses now have wide-ranging web sites which create an awful lot of sales. Just like in the real world, gradually we've found profit maximising disperse throughout the electronic world also. You Will see it everywhere, for instance when high street shops will charge more in specific towns and cities depending on average income. A Big Mac in London will typically be more expensive than one in Liverpool for example. You may think this is difficult to do in a digital world, after all aren't we all identical? The fact is that in some ways it is actually even simpler to split up marketplaces online than it's in the physical world. All you need to do is some variable to distinguish each customer and a procedure to relay them based on that information. What is commonly done will be to target products and services based on the location of the client. This is quite simple to do by record and looking up the visitors IP address. Using this info you can offer distinct products, or different prices depending on their location. The world of on-line entertainment is even more prohibitive, well at least should you employ the official sites. Most put a limitation on accessing their content from outside their home country. So for example you can not access the BBC or ITV from outside the United Kingdom, or watch anything from Hulu unless you're in the USA. This practice is growing exceptionally fast, you will see lots of messages about - this video is not available in your state on all the most popular global sites.
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