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The applications of holograms in advertising by Fabiola Groshan





The applications of holograms in advertising by
Article Posted: 06/06/2014
Article Views: 510
Articles Written: 9448
Word Count: 540
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The applications of holograms in advertising


 
Advertising
There are many ways of making your products known on the market and there are definitely many advertising strategies to choose from. There is no such thing as a universally valid solution, though. The perfect ad should be a combination of images, sounds and symbols, shown to the right people, in the right place, at the right time. Strategies have greatly evolved in the past years and some even say that advertising has become an art and that companies have finally learned how to promote their products and services without being too direct or offensive. On the contrary, by blending images and music with cultural values and atmospheric elements, companies can associate their brands with certain values and offer a more “human” image of who they are. They are many ways of doing this, but, with competition getting higher, it’s a huge risk to come up with a pop-up cardboard ad or a simple slideshow presentation. Why not choose holograms? Twenty years ago, the idea seemed to be taken from a sci-fi movie, but the future is right here and it brings great benefits to those who know how and where to use it.

Why go the extra mile to present your company products through holograms? Well, people pass by ads of all types every day, so if you want to engage them, you really have to work harder than the average company. Clients appreciate originality and they can reward companies by buying what they sell if the companies know how to sell it. For example, Nike used a hologram to showcase their latest shoe design and Nokia also used an ologrammi instead of a pop-up ad to draw attention to people at a mall in Eastern Europe. Car manufacturers also use holograms at presentations when their prototypes aren’t ready yet. If you don’t have a product to sell, but you do have a service, you can project a human’s hologram. In addition, you can add projections of various elements, such as birds or leaves to induce clients into a certain atmosphere. There are many things you can achieve with this technology and clients will definitely be impressed.

Apart from holograms, you can also use touch screen surfaces to deliver information to clients. For example, if your company organizes a presentation and you want to make sure that clients get all the information they need without waiting in a queue, you can place a big noleggio touch screen surface on a wall or table and they can use it to read various data about your products and services. Having an actual person to talk about your services has it benefits, but there are cases when clients want to pick the information they need themselves, without talking to someone. Maybe they are too shy to ask questions or they want to skip some parts of the presentations to get to the things they want to know. There are many reasons why you should incorporate modern technology into your corporate presentations and even though the purchase or rental costs are higher than the ones of conventional promotional methods, the results are definitely worth it.

To learn more about noleggio touch screen or about ologrammi, please click here.

Related Articles - noleggio touch screen, ologrammi,

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