Are you starting a new business venture? If this is the case, you probably know the value of good advertising. If you do not have marketing experience, you might consider hiring a marketing expert to help introduce your company. Effective? Yes, but quite expensive. |
There are lots of challenges when it comes to choosing the right marketing approach for your company. Like other entrepreneurs, you want to get it right and to immediately stabilise your company and start turning a profit.
One good place to begin is to use promotional items to help you with your marketing strategy. Promotional pens are an excellent give away to start with. Why? Well, there’s several reasons. Firstly, it is inexpensive. When you are in the process of establishing a company, cost matters most. You have to consider how much you are going to spend in your marketing campaign. New businesses do not have much capital and as such, it is best to look for inexpensive ways to introduce your company to people. The cost of making promotional pens is more cost-effective because they are sold in bulk and every pen is affordable. This is much cheaper than traditional radio advertisements and television spots.
Another advantage of using promotional pens is it is a walking advertisement. The person who owns it will bring it everywhere he goes. Meaning, every time he will use your pen, he will be reminded of your company. When you design your pens, make sure that you include your company’s name, address, telephone number and if you have a website, try to include it too. But what if they do not need your products or services, who knows, they may develop a need sometime in the future and your company will be the first one that they will think about.
Promotional pens are the most used promotional item there is though other promotional item like shirts, refrigerator magnets and bottle openers are good however, you are not sure if these will be of use to the recipient. Pens are items that recipients will not throw away in fact, they will use it.
Now that you have an idea of how useful a promotional pen is, maybe it is time to consider designing your own pen especially if you have a limited marketing budget. Using these pens as your marketing give away will help your business get started and oh, pens come in different designs and colours too.
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