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A website is often your biggest source of income. You’ll probably have spent a lot on it, as well as your branding, and any online marketing to promote it. You’re going to want to make sure that it’s converting as many visitors as possible, and that people are finding it in the first place. If you don’t you could be missing out on picking up business. A website is one of the most expensive things you’re likely to invest in so it’s really important that you get the most from it. A great way of doing this is to look into translation services UK. A local agency will be able to advise you which pages you should be translating, and how to carry this out. Make sure you’re happy with all your branding and the existing copy before you start looking into UK translation services though, as it’s more expensive to redesign and change the wording when you also have it in multiple languages. - Where does your traffic come from? Google is a clever little tool. It can tell you where your visitors are coming from, and how long they’re staying for. It might be that you’re largely getting en-UK (British) traffic, or en-US traffic (American English). If this is the case, it may be that you’re simply not appealing to an international market – but it may also be because you’re not offering pages in that language. Have your web agency and translation service UK work together to build some trial landing pages. You can use these to see how successful they are, and you can change your international marketing plan accordingly. - Beware text expansion In different languages, the amounts of words it takes to say the same thing will vary. For most of the body of a page this won’t be too much of an issue (unless the design is limiting), but for the navigation this sometimes will require a bit more thought. The space across the screen is limited by the width of your design – and the size of most screens. A good way around this is to consider using icons instead of text buttons. - Will it work on mobile devices? Just because your original site is mobile optimised doesn’t mean it will be after translation services UK have worked on it. Text expansion, word choices and more can all influence how it will look on those little pocket sized screens, so make sure you think about this.
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