Once upon a time, the web was quite open and accessible. You could ramble around seldom coming across a blocked URL or password restricted forum. Of course things change and one thing that's very clear with the development of the net is an increasing commercialism. Wherever you turn you are tracked and monitored, adverts are particularly annoying inhabitting side bars with products that you have previously looked at. After all most of us spend an awful lot of time online, itisn't actually astonishing. We pay our bills, organise our relationships, go shopping and even watch TV and films also. This obviously means that there's a great deal of money to be made and most large businesses now have wide-ranging web sites which create an awful lot of revenue. Just like in the real world, slowly we've seen profit maximising distribute over the digital world too. For instance one popular methods to boost revenue is to charge different prices to different customers - it's called price discrimination. You'll see it everywhere, for instance when high street stores will bill more in certain towns and cities depending on typical income. A Big Mac in London will normally be more pricey than one in Liverpool for example. You may think that this is tough to do in an electronic world, after all are not we all identical? The fact is that in some ways it is really even simpler to split up markets online than it's in the real world. All that's necessary to do is some factor to differentiate each customer and a procedure to relay them based on that info. What's commonly done will be to target products depending on the positioning of the customer. This is really easy to do by recording and looking up the visitors IP address. Using this info you can offer distinct merchandises, or different prices depending on their place. The world of on-line entertainment is even more restrictive, well at least if you make use of the official sites. Most set a restriction on getting their content from outside their home country. So for example you can not access the BBC or ITV from outside the United Kingdom, or watch anything from Hulu unless you're in the USA. This practice is growing incredibly rapidly, you'll see tons of messages about - this video is not accessible in your state on all the most popular world-wide websites. Ever been blocked from access a huge media site or Hulu or a video on YouTube? this video - to see how you can watch the BBC iPlayer or any media website wherever you are USA, Spain or everywhere.
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