There’s all sorts of ways of advertising your business, from television to print adverts, websites, radio and more. It can be difficult to decide just how to advertise your business, although budget is almost always one of the deciding factors. Televisions adverts can cost hundreds of thousands of pounds for a single run (depending on the time slot and the duration), and it takes much more than showing the advert the once for it to make any sort of impact. The size of your business and who you’re trying to appeal to will also help you decide – if you’re a local business there will be little to no point putting out national advertisements. |
Branded pens might be the solution for you, and they can fit even the smallest budgets.
Pens will sit on your desk, and leave a lasting reminder of your brand, whilst an advert comes and goes quickly. With more and more on demand services and smart TVs, many people don’t even bother watching the advertisements at all.
As a marketing campaign, they have surprising longevity. Your advert can be used for years after it was conceived, and can remain on a person for months and months. While it’s not always the most overt for of marketing, the subtle brand recognition can be all it takes for someone to choose your business over another.
Television advertisements require constant spend with very little direct results. It’s hard to measure who has found you through a television advert, so even if it is successful you may not know. High quality branded pens are simple and effective because they represent something useful and usable. You’re adding value, and it’s only cost you a few pence!
There’s lots of information you could include on your branded pen, but too be honest, less is almost always more. Keep the information to a bare minimum so your potential clients can pick out the key details. Either include a website or a phone number, and then just include your logo and perhaps a tag line which clarifies your business. By linking your physical marketing to the digital through a website you’re bringing your marketing up to date. There’s no need to reject tried and tested methods like branded pens for new media such as Twitter; for many businesses bringing the old methods they’re used to into their digital marketing plans are the best way to maximise exposure both on and off line.
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