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When it comes to automobiles, reputation plays a key part in a buyer's decision. Manufacturers do everything they can to establish a strong brand that will always appeal to customers. Trends in the automotive industry will come and go, so the ultimate goal for an automaker is to create an identity that is much bigger than any individual car, truck, SUV, or motorcycle. As in all industries, logos play a key part in a brand's success. Logos should be simple, eye-catching, and iconic, and few are more celebrated in the auto world than the one used by BMW. While other manufacturers have come and gone over the years. The German automaker has enjoyed sustained success and growth. In addition, it has made relatively few changes to the logo it introduced in 1917. Over the decades, tastes and styles have changed dramatically, and most companies have gone to great lengths to adapt their symbol to the times. When you look back on the evolution of their symbols, the original ideas that were used to define and advertise for automobiles will be completely unfamiliar. It really says something, then, about the quality of the BMW logo that it has yet to lose its appeal. Many people think the design was inspired by an airplane propeller, but this is actually a myth. While the design does seem as though it could be hinting at the idea of rotation, it's actually a checkerboard. Its circular form was borrowed from an aircraft engine manufacturer called Rapp. When that company joined with BMW, its circular logo was ornamented with the Bavarian national colors. The company's name is Bavarian Motor Works, after all. The white and light shade of blue in a simple checkered pattern still forms the central design element of the company's hood ornaments. The earlier versions of the logo had a flatter appearance. This is mostly due to the methods of printing and design that were available at the time. When you look at today's logo, you'll notice that a sense of depth and dimension has been added to the 2D representation of the symbol. As a result, it is able to more faithfully recreate the appearance of the ornament on all BMW cars and motorcycles. Of course, BMW wouldn't be here today if it only excelled at logo design and advertising. It's no fluke that they were able to create such a powerful, simple, and effective brand. The manufacturer has continuously raised the bar for what drivers can expect from a luxury, high-performance automobile. Whether you're a loyal driver of autos manufactured by Bavarian Motor Works or you're simply an admirer from afar, don't be surprised when the company's logo continues to adorn its automobiles for years to come. In Detroit, BMW selections of the highest quality and smoothest style are at Bavarian BMW. Learn more at http://www.bmwofrochesterhills.com.
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