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Marketing can easily be one of the most expensive and difficult elements to launching a business and building a brand. The thing that many start-ups (and established business, for that matter) don’t realise though, is marketing need only be as expensive as you choose. From press releases to branded pens there are myriad ways you can get your name out there without it costing the earth. Without further ado, we present you with some of our favourite options for doing just that. Social media Social media costs time, and time alone. While it’s possible to hire companies to manage this process for you, for small companies it’s not usually worth the associated outlay. You will need to communicate regularly with the agency who are handling your account so that they know what’s going on in your business, because otherwise they will only be able to post general related messages rather than the interesting day to day things which you know about and can share. These accounts are free, and for just one business you can manage most of your channels through Hootsuite as well to save you as much time as possible. You can use these services to directly interact with customers and potential customers and even to talk about your other promotional materials such as branded pens or talk about corporate events you’re attending. A website While digital marketing can be very expensive, it doesn’t need to be. If people are ordering products through your website it will save you staff costs for handling phone calls and taking orders in person. Websites are available at a selection of price points. You can easily set up a basic site until you have the collateral to pay for a better one. Include a blog, and you can share this across Twitter, Facebook, or email marketing to get maximum exposure. Printed Materials Branded pens are available from as little as a few pence per item. They are a lasting reminder of your branding, and will always been on hand where a business card might not be. Branded pens can also turn your customers into your own marketing team. By handing out a few pens you will be able to get a much greater distribution than you ever realised. Pens often pass from hand to hand, desk to desk and bag to bag. If yours is a particularly good quality one as well, people will want to use them. Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded pens and personalised pens.
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