Amazines Free Article Archive
www.amazines.com - Thursday, April 25, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133294)
 Advice (160815)
 Affiliate Programs (34733)
 Art and Culture (73675)
 Automotive (145642)
 Blogs (75018)
 Boating (9841)
 Books (17130)
 Buddhism (4124)
 Business (1328260)
 Business News (426309)
 Business Opportunities (366256)
 Camping (10952)
 Career (72759)
 Christianity (15839)
 Collecting (11636)
 Communication (115053)
 Computers (241935)
 Construction (38992)
 Consumer (49679)
 Cooking (17062)
 Copywriting (6567)
 Crafts (18205)
 Cuisine (7538)
 Current Affairs (20379)
 Dating (45775)
 EBooks (19684)
 E-Commerce (48193)
 Education (185181)
 Electronics (83490)
 Email (6389)
 Entertainment (159822)
 Environment (28932)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1553)
 Family & Parenting (110896)
 Fashion & Cosmetics (196382)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310256)
 Fitness (105902)
 Food & Beverages (62849)
 Free Web Resources (7937)
 Gambling (30213)
 Gardening (25077)
 Government (10512)
 Health (629242)
 Hinduism (2206)
 Hobbies (44032)
 Home Business (91543)
 Home Improvement (251318)
 Home Repair (46116)
 Humor (4815)
 Import - Export (5449)
 Insurance (45118)
 Interior Design (29544)
 International Property (3485)
 Internet (190964)
 Internet Marketing (146301)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80460)
 Link Popularity (4592)
 Manufacturing (20840)
 Marketing (98754)
 MLM (14136)
 Motivation (18211)
 Music (26998)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129607)
 Organizing (7801)
 Party Ideas (11856)
 Pets (38083)
 Poetry (2234)
 Press Release (12670)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126609)
 Recreation & Leisure (95247)
 Relationships (87448)
 Research (16157)
 Sales (80313)
 Science & Technology (110154)
 Search Engines (23445)
 Self Improvement (153089)
 Seniors (6229)
 Sexuality (35942)
 Small Business (49282)
 Software (82953)
 Spiritual (23461)
 Sports (116071)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307160)
 UK Property Investment (3118)
 Video Games (13422)
 Web Traffic (11724)
 Website Design (56802)
 Website Promotion (36557)
 World News (1000+)
 Writing (35761)
Author Spotlight
JULIANA FOLEY

I am a single mother of a beautiful little girl. I like ghost hunter wednesdays. I love Oreo's dippe...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
JAMES KENNY

James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
BARRY BROWN

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more


Why major brands still use promotional staff as a key marketing tool by Fabiola Groshan





Why major brands still use promotional staff as a key marketing tool by
Article Posted: 07/17/2014
Article Views: 81
Articles Written: 9448
Word Count: 510
Article Votes: 0
AddThis Social Bookmark Button

Why major brands still use promotional staff as a key marketing tool


 
Marketing
As technology advanced more and more over the years, the idea of dehumanization also appeared more frequently around. Even Hollywood movies have addressed this issue in numerous motion pictures, from the old A Clockwork Orange and Robocop to the newer Equilibrium, Children of Men, I Robot and so on. The feeling that technology and corporations are on the way of squeezing out the humanity is a very popular belief, as it is a well-known fact that major organizations and brands care more about profit than people. To that extent, a question comes to mind: why big organizations and major brands still use experiential marketing and promotional staff as a major factor in their marketing campaigns? Well, the answer is quite simple: consumers are, in effect, human beings and not demographic sectors, so they long for human interaction and it is that interaction that remains in their mind and has an effect on their consumer behaviour. As a result, brands like Coca Cola, Heineken and many other giants in all industries resort to a promotional staffing agency and experiential or field marketing to generate good business.

As mentioned above, the reason for this happening is quite simple, customers are humans and as humans they crave human experiences. Through the use of field marketing and promotional staff, big companies succeed in engaging consumers by appealing to aspects of their everyday lives, which have an emotional or a psychological or even social impact on them and that it why it works. So, basically, major brands use a promotional staffing agency as a key tool in their marketing campaigns because this strategy works, it gives results. If it is designed and done properly, this type of marketing can generate more significant return on investment than any other strategy or tactical decision made on the basis of numbers, reports and other such data. Whether we are talking about product sampling, product demonstration, exhibitions or any other type of experiential and field marketing, these techniques make consumers feel connected to the brand, because they associate the brand, the company, the products or services with the nice, smiley and bubbly people that they interact with in usual life encounters, such as when shopping, when going to a movie or walking down the street.

The bottom line is that experiential marketing has been at the basis of advertising and marketing for many years and it will surely remain one of the most important tool in the field, because it gives people what people want: human interaction. No matter how much big companies and major brands invest in technology and how many tech resources and tools they may have to build marketing strategies and campaigns, promotional staff will still remain their go to agent for promoting new products or raising brand awareness. Consequently, a promotional staffing agency has also become a crucial engine in this mechanism, offering companies and brands what they need to make experiential marketing campaigns successful.

Learn more about promotional staff or find a promotional staffing agency, by following this link.

Related Articles - promotional staffing agency, promotional staff,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
TREENA MURPHY

Warm greetings to you!! Hello there, my name is Treena (Smiley) Murphy I am a part time blogge...more
LUMINHOME LIGHTING

About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
PAUL AZORIN

Paul Azorin Chief Technology Officer at BairesDev Pablo Azorín is the Founder and Chief Techno...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license