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From the earliest days of the company, John Deere dealers have been hard at work helping to grow not only a line of products that are known for their long-lasting toughness but also traditions of fierce loyalty and nostalgia that are equally as durable. The business has grown and evolved through over a century of ups and downs in the agricultural industry, but the mutual devotion of customer and dealer seems to have never wavered, handed down from father to son as surely as any inheritance might. It is more than likely this trend began 175 years ago with John Deere himself, a man who by all accounts had a knack not just for innovation and technological ingenuity but also a deep sense of community involvement. His company today prides itself on echoing these efforts on a global scale with efforts such as the John Deere Foundation, which supports not-for-profit organizations worldwide. But one can also point to the individual John Deere dealers who carry his sign and signature bright green and yellow tractors in their home communities, whose dealerships are passed down through generations and were often places where farmers in a community could come together. The oldest dealership in the United States opened in 1899 as a general store. It is now in its 113th year, boasting its fourth generation of ownership by the Gilsinger family, which has grown to own a network of six locations in the area. They pride themselves not only on relying on generations of their own family flourishing with the organization, but also on building relationships through generations of loyal customers, strengthening the bonds that continue to drive their communities forward. In a 2013 issue of the John Deere publication The Plowshare, Heritage Marketing Manager Brian Holst recounts fond memories of his early childhood accompanying his grandfather to a local dealership and begging him for one of the iconic cast-iron toy tractors. Though not all children grew up to have prominent positions in the famous company, many from such communities treasure similar fond memories. It could be partly that sense of nostalgia that took them from playing with a small set of green-and-yellow wheels to plowing or mowing on a much larger set as an adult. No one is sure exactly where that trademark color scheme came from, but it has performed admirably to unify the company's increasingly diverse lines of products under a single banner, offering a common thread to bring farmers plowing their corn fields and suburban fathers mowing their lawns together. No matter what region or clientele they service, John Deere dealers know that they are offering a brand their customers can depend on, and that they can depend on their customers in return for years to come. When looking for John Deere dealers in Michigan, visit Tri County Equipment. Learn more about this brand at http://www.tricountyequipment.net.
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