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Venkatagiri handlooms were once patronized by royalty for their weaving excellence and are today sought after as ethnic fabrics of unique and long-lasting qualities. The mottos of India are “tradition and culture”. Traditional saris of South India have vibrant heritage in and around the India. Especially, Venkatagiri handlooms play a vital role in India for their traditional weavings and ethical designs. Venkatagiri, a historic town of handloom fabrics, known for its exclusive designs and fine weavings, is a hallmark of every South Indian bride. Handlooms of Venkatagiri are having a magnetic appeal in their weaving and tempting the women towards their impeccable designs. These are airy, soft, smooth, transparent, durable and breathable fabrics, suitable for all regions and seasons irrespective of age groups. Venkatagiri handlooms are accompanied with attractive prints, elegant borders and eye-catching pallus. As finely woven and comfortable fabrics, they became extremely popular worldwide. An interesting fact is, the weavers of Venkatagiri handlooms have been awarded by the Government of India for their unique weaving techniques. The history of finest Venkatagiri handlooms dates back to the early 1700s, where the saris were patronized by the Velugoti dynasty of Nellore. These sarees were woven only for the women of royal families on special demands. More recently, Venkatagiri handlooms have got widespread publicity by importing Jamadhani styles of design from Bangladesh. As per the name, Venkatagiri Handlooms have their origin in Venkatagiri, India. But there are some interesting and unknown facts behind this town such as, The original name of ‘Venkatagiri’ is ‘Kali Mili’. There are two major reasons behind the name Kali Mili, one is, it is the name of their goddess Kalivelamma and the other is, it was the surname of their dynasty, Kali Mili Gobburu Jaggaraju. Later, Velugoti Royal renamed it with Vaishnava name “Venkatagiri”. The main reason for the popularity of Venkatagiri handlooms is weaving. Weavers of Venkatagiri follow a unique style of weaving to produce these handlooms. They mainly produce saris of silk, cotton and mixer of cotton-silk through weaving. The major things required for weaving are: yarn, vegetable dyes, wheel and pit looms with peddles. Pit loom is a loom of pits and peddle, which is fixed at ground level. Weaver sits on the floor and then weaves using hands and legs. These are the pure handy works, where the yarn is washed and then dyed by desired colours. Then weaver turns the yarn in the wheel to mix the colour to yarn. By turning yarn into the wheel, weaver produces thread which is used for wept. Through warp and wafting, the yarns are loaded into pit looms. By this, a unique and durable fabric is produced. Wafting and warping is called as Pacham. To weave one Pacham of four saris, it requires around 1 to 2 weeks. There are different varieties in Venkatagiri handlooms such as: Venkatagiri 100, Venkatagiri Pattu and Venkatagiri Silk, where Venkatagiri 100 is the lightest variety and the other two are finest and richest varieties. Venkatagiri Saris are perfect corporate wears of working women. Venkatagiri Pattu Saris with designer works are apt for bridal and wedding ceremonies. Unnati Silks, one of the largest ethnic Indian Online Shops provides an exquisite collection of ethnic sarees and salwar kameez from traditional pockets across India. Latest Venkatagiri handlooms with exquisite designs are available for online sale. Products are dispatched within 24 working hours of placing the order. We have free shipping and Cash on Delivery (COD) facilities for domestic retail; worldwide express shipping covers most countries across the globe.
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