We’ve all known cases of rebranding going horribly wrong. It happens when a campaign is launched on a national or even global scale without proper analysis and assessment. There’s lots of materials which will need changing, and all your old branded products from Supreme Pens will become entirely useless overnight (so make sure you shift as many as possible before considering changing your brand). |
Often, a big change with brand is unnecessary, and even disconcerting for customers. It sometimes smacks of desperation, and can lead to a loss in faith. A simple redesign might not be too much of a big detail; companies such as Google have changed their logo ever so slightly multiple times over the years, and most people would be unlikely to notice unless they compared the older and newer versions side by side.
Usually redesigns are something which newer companies do once they can afford proper design. They might have initially used a placeholder logo or brand image which was put together quickly and cheaply, but once the business grows and begins to turn a profit it might well be time to invest in a high quality, professionally put-together brand image.
Simple is often best.
For many businesses, more harm than good can (and has) been done by unveiling a radically different redesign, and so for many it is much wiser to simply update and modify the existing imagery. In order to increase traction and really get yourself noticed, sometimes the only way is a radical overhaul. This is not to be undertaken lightly, and you should give serious thought to whether you’re isolating your existing customers by scrapping the brand which they have been working alongside.
To test a brand image it’s a good idea to buy some cheaper promotional materials such as printed pens from Supreme Pens. Supreme Pens offer a huge range of products, and many start at just a few pence which is perfect if you don’t want to commit too much financially. Place a few orders with the company for pens which will act to test the proverbial waters for your new image.
Show the designs to friends and colleagues, float them around at trade shows, and you could even discuss your choices with Supreme Pens who have got many years of experience in the field. Make sure you don’t rush into anything too hastily as you can do a lot more harm than good if you’re not careful – sometimes it’s worth just sticking with what you know.
Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded and personalised pens.
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