How to go Viral (Triggers) |
This is one of the more difficult methods to get something to go viral, but it is very interesting as you will see in the examples below and if you can get it right you will attract loads of targeted traffic to your website or blog.
Take a look at this for instance, when NASA sent the Rover to Mars something very interesting happened, the sales of Mars bars went through the roof. The two have obviously nothing to do with one another, but the Rover mission was all over the news and on newspapers everywhere, so that acted as a trigger for people to think of, or crave a Mars bar. Read the book Contagious for the full story if you don’t believe me.
Here is another example of triggers at work. Where you vote can influence how you vote. Experiments have shown that people voting in a school hall for instance will be inclined to vote in favor of a party that pushes for better education, the same goes for people voting in a church for instance, triggers are really remarkable in how they influence us without us knowing it.
It is important that you trigger people in the right environment. There is an advertisement in New Zealand of a guy stepping out of the shower and slipping on the bathroom floor and lying on the floor twitching in considerable pain, the ad is a public safety announcement for non slip bathroom mats. Even though the ad is very graphic and sticks in your head, it doesn’t do too much good because you will remember this ad when you are in the shower, but you can’t buy a bathmat in the shower, and once you are dressed chances are you would have forgotten about it. On the other hand consider this advertisement. A guy opens a can of soda and as he starts drinking it, lumps of fat comes out of the can. This was a public service announcement to point out the dangers of drinking soda pop. Just imagine how great this trigger worked, because every time you opened a can of soda you would remember the fat coming out of the can and you might very well decide to drink something else! A final example I would like to share is the slogan Kit Kat came up with when their sales were very down and it looked like the chocolate bar was on it’s way out. Kit Kat has always been the the “take a break” chocolate bar, so they came up with a very simple but effective slogan with a build in trigger……Kit Kat and Coffee. That was it and the sales were phenomenal. Every time people took a break and had coffee a lot of them will think of Kit Kat, and coffee being so widely drunk all over the world, you can just imagine the impact this particular trigger had.
Just a last thought, you must remember that certain things are so closely associated with a product that it would not make a good trigger for something else, case in point the color red. Most people see red and they think of Coca-Cola, so keep things like that in mind. Also keep things relevant, Kit Kat and Corn for instance would not work.
I will cover the other aspects of going viral in pieces to come, but for now you can use this and think of some triggers in your niche that can open the traffic floodgates for you. Be creative and have fun with it and if you want more info on free traffic you can find it here
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