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Experiential marketing campaigns are still at the core of marketing efforts, there is no doubt about that. It doesn’t matter how much the Internet and media have changed the face of advertising and marketing, consumers still need human interaction and they still leave themselves engaged by promotional staff. All companies know that, which is why they continue to invest in experiential and field marketing campaign, but many of them make the mistake of focusing more on space hire, permits, planning and organising the event in an innovative way rather than on finding the right staff. In fact, contacting a promotional staffing agency and hiring the promo models is the last step for many companies, but this is a huge mistake. Yes, having an eye-catching stand in a popular area is important, but not as important as having the best people as your brand ambassadors. There are also companies that use people from within as promotional staff, thinking that no one from the outside can promote their products or services better than the people working within the company, who know everything about the brand and what it stands for. While that might be true, that they know the products and their benefits by heart, it doesn’t necessarily mean that they are the best promoters. Your employees may not be socially engaging, they may not know how to interact with consumers or how to transpose all those benefits that they know so well in captivating and interesting words and phrases. Experienced promoters know just how to do that, how to appeal to consumers, how to enchant them and make them try your product and see its benefits. This skill is worth more than any knowledge of brand or product and this is what adds value to your event. Of course, this doesn’t mean that the promotional staffing agency should just provide you with good sales persons in the last minute. Your promoters or brand ambassadors should be well trained before the event, as to gain all knowledge necessary about your company, brand, products or services. The bubbly personality, together with a presentable and, why not, even attractive look, as well as in-depth knowledge of the product or service will make any promoter irresistible. However, these are generalised aspects to take into account, as they are universally valid for any campaign in need of promotional staff. If you want to get the most of your event, then you need to factor in more specific requirements in order to find the right staff. For this, you have to talk to the promotional staffing agency and let them know specific detail about the event your are planning, how you would like to turn out and what you need from the promoters, so that they can find you the perfect match, whether boys or girls, men or women, young or adult, formally dressed or costume dresses and so on. All of these particularities matter if you want to add value to your event. To find out more about promotional staff or to contact a promotional staffing agency, please follow this link.
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