Promotional pens are everywhere. Many companies are now using promotional pens as part of their advertising strategy. Though pens don’t seem like a potential advertising instrument that could acquire attention, you’d be amazed at how they work their magic in promotion. |
People take out their pens for most of the time. If your company or brand name is imprinted on it you’ll likely to increase brand awareness and that’s a good thing for your business.
But before you call your prospective supplier and place a bulk order for branded pens, here are the things that you need to consider:
The Price. Like in any of your advertising gimmicks, start first by setting a budget for yourbranded pens. How would you like these promotional pens to serve you? Are you going to hand it to your clients as a souvenir or giveaway? Or are you going to distribute it to all your employees for use especially in events or activities related to the company? If you’re going to give them to your corporate clients then you need to set a higher budget for premium executive-style metal pens to make a good impression.
The Body Colour. Customize the pen in a colourrot design that strongly speaks of your company's name. You can choose the body colour similar to the shade of your company logo. If your company is a manufacturer of beauty products then have the pens designed with feminine touches. Consider the ink colour as well. While other colours are pleasing to the eyes, people will tend to use pens with black or blue ink.
The Body Type and Packaging. There are different body types for pens - from straight and slender, sleek and three sides, to plump and round shaped pens. Which do you think would best suit your company’s image? The stick pen is simple and plain but it’s what most people are using. The plump dulce pens have this air of classiness and perfect for your employees in suits and ties. Also consider the packaging if you’re going to give pens as thank you gifts or Christmas gifts to your dearest clients.
Choose a style. Decide on a pen style according to the kind of advertising that you’d do with the promo pens. If you’re handing it as giveaways then the ballpoint pens are great choice. But if you’re planning to send it as gift to your special clients you can go for the rollerball dulce pens or gel pens with a laser pointer and flashlight.
Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded and personalised pens.
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