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"What's it going to take for me to reach an executive level? I've been working with this children's media company for eight years now. It already looks like a generation clash. In fact, I even wonder if kids in this modern age can still be entertained. How, if yes? What do I write about?" Mischa slammed the door behind and asked her manager. She is talented, hard working and a classic example of her generation, professionals struggling to make it big in children's entertainment industry despite giving years to their organizations. While many children's content producers feel that there has to be some similarity between the way modern kids look at the entertainment and what we liked when we were kids. But the modern school of thought says that this is not a clash between children of different generations; it's the difference between their upbringing and availability of entertainment options. Modern parents find it really tempting to keep their children engaged with their smartphones to check their work email in the mean time or finish necessary household chores, which didn't happen when they themselves were kids. The kids nowadays grow up digital, which was not a case previously. It is obvious to have differences in opinions, likes and basic needs. Aspirants or professionals in this industry are required to have an in-depth understanding of child psychology and their likes and interests. It's not that print media is outdated or modern children no longer read books. The exposure to technology at a very young age has redefined the way they consume information. And those who work in children's entertainment industry must keep this in mind. When Mischa entered the work of world, things were just beginning to change. Moreover, she was just a beginner; so changes in the industry never directly affected her work. She began to face challenges after a couple of years. And now here she is – all frustrated, confused and direction-less. Her manager suggested her to consider continuing education, which she dismissed immediately. However, she couldn't deny the benefits it would bring to her. After spending several days of head vs. heart fights, she decided to opt for a short course. She started searching for courses in child media. Her search ended at Centennial's one-year course in children's entertainment. She was surprised to know how things have changed over the years and what she was lacking. Children nowadays carry a different attitude altogether. And they have thousands of entertainment options at their disposal. The school of communication media and design gave her new skills in content production, marketing, licensing, pitching, advertising and marketing. And she was on a whole new level as far as her storytelling abilities were concerned. She joined the organization as a children's content producer upon graduation and entered the world of work with an entirely different attitude. She is now all set to produce content that will help her make an impact on children who are growing up digital.
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Child Media, Child Content Producer, Children's Content Producer, Children's Entertainment,
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