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Enhancing call center customer service by Innes Donaldson





Enhancing call center customer service by
Article Posted: 10/26/2014
Article Views: 110
Articles Written: 2883
Word Count: 531
Article Votes: 0
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Enhancing call center customer service


 
Advice,Business,Consumer
There are many strategies that call center services can introduce to help improve their performance and create a culture that strives for excellence when dealing with customers on a daily basis.

The key to improving the performance of a contact center services is to reward your top performers in order to create a benchmark that fellowcall center employees can strive to emulate or even surpass. Setting targets, encouraging positive behaviour and creating an atmosphere that prizes self development will not have positive repercussions on the employees but will also impact the bottom line in a positive direction.

Another initiative that an call answering service can introduce to help improve service and create continuity in the contact center is improving the routing of calls so that they match the right customer to the right agent. This will impact your clients' relationship in a positive manner and allow the customer to speak to an agent best suited to handle their call. It will also contribute to personalizing the service and create harmony for the user.

Call center services can also train their agents by example. If a call center identifies a good call, then they can hold a group meeting to go over the call. Within the meeting they can dissect the call to see how the principles of good customer service and salesmanship were utilized to create a harmonious and positive exchange. This help to create an environment where good behaviour practices are reinforced.

Call center services can gleam much information about who is calling their organization and how they can use these resources to help improve the services. The information can be analysed and used to direct the strategies of the contact center to address issues and see what is working and what isn't working and use it to seek direction. Metrics can be also used to see if customers are satisfied with the service that the contact center provides as well indicate whether they are loyal repeat clients.

Technology can be a double edged sword when it comes to creating efficiency for the contact center. It is a good idea to take time to get the agents assessment of the desktop technology that an answering service employs in order to evaluate its effectiveness. If the technology is creating a situation where call handling times are being stretched and as result increasing frustration on the part of clients, it may be best to take a hard look at why this is happening. It could be a case of ineffective software or a cluttered desktop that is preventing the agent from effectively conducting calls. There are many new software products available that can help streamline the desktop and even help the user in making decisions. Providing a unified communications system will help contact center in performing their duties in a more efficient and effective manner.

Using these strategies will have a positive effect on the quality of the call center services that are provided. To remain competitive in the industry, a contact center must constantly evaluate how it conducts business. It is the only way to help improve the level of service and retain customer loyalty.

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