While the world is dominated by multinationals and certain countries have an industry in which export and import develop faster and faster, it is very hard for a new client to know all the tips and tricks of the business. For this reason, it is very important to collaborate with a reliable forwarder network, which should be in charge of organizing all the transportation details. There are many independent cargo transporters, but these can be used only for small quantities and short distances, since they lack a large network and they sometimes work with unknown agents, which are not always extremely reliable. Besides those, in the past years there has been an increase as far as freight alliance is concerned. Many transport companies choose to merge and create a global brand, in order to keep up with the industry development and create a link between as many parts of the world as possible. Although these organizations are yet unknown to the clients, they will become very popular in a few years, after the stabilizing of the global economic situation. |
In order to join a freight alliance, an independent forwarder must pay a fee and this will bring him a series of benefits. First of all, being part of a bigger entity will allow him to use international resources; will give him access to a global network and also the possibility to reach a wider market and thus new clients. Then, the company can build a powerful image and optimize its visibility, through new marketing campaigns designed by specialists who will know how to highlight its strength and showcase its impact in the field. Having an experienced team to promote the services will definitely increase its popularity, media appearances and number of customers. They will consider the services more qualitative, and they will also have the opportunity to ask for help or further information by the means of a customer service system. In addition to this, the members of a forwarder network can participate in different events and conferences. There are events where presence is mandatory, but also optional ones. They will get in touch with other companies, share good and bad case practices, find the latest trends in the field or simply enrich their network of contacts.
Whilst being a member of such a freight alliance has many advantages, it also implies a series of obligations. Mutual collaboration and respect are very important – while a member benefits from a series of information from the other partners, they also have to present their company profile and share their clients, to build a safe and trustworthy relationship inside the network, especially since there are not many face to face meetings. When you become part of the deal, you must agree with the internal terms and conditions and sign a contract, so that the accord can take effect. Creating such groups aims to develop a homogenous market, and provide its members all the necessary tools for the highest performance.
To find out more about how a freight alliance works and how you can join a forwarder network, please visit the website.
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