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In any successful organization, there have always been a few big thinkers and creative minds that bring in clients by showcasing company's offerings as solutions for their needs, while at the same building close relationships with them. They are solution providers, brand managers and goodwill makers. They have the ability to offer a feel-good factor backed up with logic. Yes, they are key sales and account managers. From strategic planning to client interactions, business development, client servicing and add-on selling, they play starring roles, pulling the leavers of the complicated businesses. Key account managers are at the centre of multiple business activities in a business. Unarguably, they are the present and future of the organizations. Sounds interesting? Of course, it is. But there goes a lot of hard work, commitment and a bunch of skills and specialized knowledge into becoming a key sales and account manager. The job is as tough as glamorous it sounds. Marketing sales and account professionals have a responsibility to pull a business forward by generating leads and converting them into long lasting clients. Does this seem interesting to you? Are you a kind of person who is outgoing and can easily convince people? Have you had any previous experience in sales? If you say ‘yes' to all these questions, probably you should consider marketing sales and account management as a career. The benefits are that you - Will have better employment prospects;
- Can find employment with most organization across diverse industries;
- Will develop a rich and vast network with people, especially those who have a say in their respective organizations; and
- Grow personally when you meet and interact with more people.
Though undergoing specialized education to begin a career as a key account manager is not mandatory but highly preferred by employers. The reason being, you develop an in-depth understanding and experience in how routine sale is different from relationship selling and key account management. What you learn is that it's not sufficient to sell. You can't build a business purely on the basis of sale. Sales and account management education brings a change in your attitude, by helping you alternative perspectives. This is important to understand customer psyche. If you have excellent listening, oral and written communication skills, can thrive under pressure, possess exceptional inter-personal skills and are ready to work hard, this is the right career for you. And Centennial College's one-year advanced program in marketing – sales and account management can further enhance your skills while offering a solid foundation in the process of acquiring and maintaining clients. As this is an advanced program, you can be sure of developing a working knowledge of B2B marketing, case analysis, marketing metrics, negotiation, business ethics, and sales force automation and technology. Plus, you'll be eligible for advanced career opportunities. So, what are you thinking? Is the thought of going back to the school bothering you? The final decision is always yours. However, if you're considering continuing education, let me tell you that you're not the only one. You will find many people in your class who have come to upgrade their skills and knowledge. My recommendation is to decide in favour of your career.
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