To ensure enterprise's different needs, enterprise data integration acts to combine data from various resources. It also incorporates information sharing among different business applications. Nowadays, irrespective of the status, data integration of enterprise is a well-tested and practiced method by every company and business group in order to manage the company resources. These practices become very much important due to the presence of internet-based marketers and service providers. The main benefits of enterprise data integration include quick data delivery and data sharing. Also, it involves: - less time involvement in capturing data - removal of data gathering and duplicate data entry - cutting both time and capital required for data entry - enhancement in customer satisfaction through better customer data integration and customer contact - report printing and preparation - improved product or service marketing - real time data availability - simplification of all procedures - enhancement in sales force automation Different techniques are also involved in such procedure and they are: - Enterprise Application Integration (EAI) - Extract-Transform-Load (ETL) - Enterprise Information Integration (EII) - Master Data Management(MDI) - Customer Data Integration (CDI) When it is the matter of Service Oriented Architecture (SOA), then it is considered as the data integration technology. The major processes engaged in this integration application are: - Data propagation - Data consolidation - Data federation This kind of data integration for the enterprise is known for its data processing systems, which are capable of accessing multiple databases. It provides real-time meaningful information and produce exact results on demand. These solutions involve right information in proper places like, data marts, data warehouses and consolidation repositories, without any kind of manual effort. Various software programs and specific communication tools are available to ensure proper solution for the entire process. There are five levels engaged in this data integration process and they are: - enterprise portals or user interfaces - collaboration tools - business process management systems - enterprise applications integration level - enterprise information integration level Now, let us discuss about web-based CRM integration. In simple words, it is one process of building a web-based CRM application for any enterprise in order to manage its client data resources. When web-based CRM integration is adopted by any organization, different companies become eligible to provide much-desirable freedom to the customer service staff, so that they can accessall types of information stored across several databases, without worrying about the geographical location. If companies can depend on this kind of application, then it can improve the efficiency of the customer service team. Though the major dependency remains in the stability, functionality and interface of the actual CRM developed.
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