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Use branded pens for a smart promotional strategy that works by David Duncan





Article Author Biography
Use branded pens for a smart promotional strategy that works by
Article Posted: 12/02/2014
Article Views: 67
Articles Written: 911
Word Count: 445
Article Votes: 0
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Use branded pens for a smart promotional strategy that works


 
Business
What's a good way to get clients' trust, get their attention, and earn their loyalty? As a business proprietor, you want to make sure you get on potential customers' good side. One way of doing that is by handing out promotional items for free.

Promotional items are a great way to advertise your company's services while not being overtly pushy. To be truly appreciated by your potential target market, they have to be useful and functional. Promotional gifts can be given out as a thank you for recurring customers, or as an enticement to new ones to try out your services. These customers are more likely to take your free gifts if they are useful for their purposes.

One of the best free promotional items you can give out are cheap branded pens. Writing implements are always useful, and always likely to be accepted by anyone. Whether they are students, businessmen, young professionals, or stay at home moms, no one would say no to a useful gift being given out for free. Cheap promotional pens UK with your company's name and logo on it can be an effective tool to trigger brand recall, helping promote your business and get more customers to avail of your services.

Imagine this scenario: you mass produce cheap promotional pens UK to be given out in public places, trade shows, and corporate events. You market them as thank you gifts and you package them with flyers and brochures for your business. People won't throw away the pens because they are useful; they will keep them on their desks. And because they are always in plain sight, your company's name can be easily recalled whenever they need it. When they have guests over, they may chance upon the cheap branded pens – and the name recall effect multiplies again and again.

There is a very high chance that you will get more customers to your business, and they are the ones who simply happened to remember your company name because of your branded pens. This is much more effective than simply handing out calling cards that people can lose anytime. Remember that distribution is easy -- just hand them out at business functions, or give them away as corporate gifts. They're relatively inexpensive, easy to manufacture, package and distribute, and won't hurt your advertising budget. They can be great PR tools for your business as well. All told, it's a smart marketing strategy that promises to deliver results for your business.

Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded and cheap promotional pens UK.

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