Many consumers these days tend to be loyal to a specific brand or company name. Even if you have excellent products and services, it can be hard getting your name out there. Smart promotional tactics are the keys to success here, but it has to be strategic. |
What's better than handing out a simple calling card or directing customers to your website? A personal touch always adds heft to promotional strategies, and it makes customers feel more compelled to take a look at what you're offering. Gaining a customer's trust and attention can be quick and easy to do by the use of free promotional items.
One of the ways you can use promotional items to your advantage is by using the tried and tested method: handing out cheap promotional pencils. You simply need to have your company name and logo printed on them, give them out at corporate functions, trade shows, in malls and public places. Chances are, someone who will need your services will come across your pens. Chances are, these people will quickly recall your company's name, thanks to the logo emblazoned on the pens.
Giving out cheap promotional pencils for free is a winning strategy because most people would not refuse a useful item being given out to them with no strings attached. Even in a digital world, someone would still need a pen to quickly jot down a note or sign his name. It's in these instances that it would pay to have your cheap branded pens close at hand.
Eventually, these pens would make their way on to someone's desk, where they can be passed on from person to person. A potential customer might spot your company's name and logo one day. The frequent visibility of your cheap branded pens triggers better brand recall, and brand recall means more customers being driven into your business.
What's best about this tactic is that there's very minimal effort involved. You simply need to have these items mass produced. Marketing is easy, as people will pick them up at trade shows and events. You can even have them given out for more formal corporate events, packaged together with other branded items. Once they're distributed and given out, they can be passed along to many different people, in many different places – increasing the reach of the effects of brand recall.
This smart strategy has been used time and again by many businesses, and it's easy to understand why: it's cheap, convenient, and highly effective.
Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded and cheap promotional pencils.
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