There are numerous types of marketing: internal marketing, external marketing, online marketing, offline marketing, push and pull marketing to name just a few. |
You also have attraction marketing, which addresses the area of setting intention, utilizing the law of attraction and visualization. All of the above are necessary components of creating a wildly successful business.
In this article we will explore internal and external marketing.
You have two types of internal marketing; the internal marketing of your business systems and your internal guidance or intuitive processes. Internal marketing of your business systems are what you see and know about your company that your customers may not know. It has to do with your infrastructure.
Internal guidance marketing has to do with the creative thoughts you get that you will either choose to act on, or not. Your success will be determined by your ability to ascertain which thoughts are most beneficial to act on at any given time and which should be tabled for later exploration.
The challenge for some highly creative types who constantly take course after course, read book after book, hire mentor after mentor without ever fully optimizing any idea or plan is rather than moving closer to their desired outcome, they move in a place of desperation that does not allow for them to optimize their marketing and sales opportunities.
If this describes you, now is your opportunity to make a shift and begin laying a solid foundation once and for all.
External marketing is what the world sees or perceives to see. Does your external image match your internal reality?
Your external marketing has to do with your advertising, website, blog, marketing material including business cards, letterhead, logo design, product development, how you present yourself when out in public (your attire and
grooming), and direct marketing.
Your external marketing is a direct reflection on how successful you will be.
Often to save a few dollars, the image projected is not one that matches the market you may be targeting. On the other hand, you may be over-investing on your external marketing if you have a more thrifty market.
Again, this leads back to the essential element of knowing who wants to do business with you and with whom you want to do business.
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