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Social Media Optimization (SMO) is an internet marketing technique, which involves managing a website and its content, in order to share it across all social networks. This marketing technique is highly useful to drive traffic from social networking sites, like Facebook, YouTube, Pinterest, Twitter, bookmarking sites, social news, and other video and blogging sites, to enhance brand awareness. With the help of this technique, a business can easily promote its products/services/events to numerous people at the same time. The reason for this is the increased use of social media sites among users. SMO plays an important role in SEO, as different and popular search engines like Google and Yahoo!, use the recommendations given by societal media network users to give ranking to the pages in search engine results. When a web page is liked or shared by a user on any social network, search engine counts it as a vote for that webpage in quality parameters. These votes are then used by search engines to appropriately rank websites in search results. In fact, SMO is also related to viral marketing in number of ways. An effective use of social media helps businesses in increasing their website’s organic search results. By using different social networking sites to connect with people, a business can increase its reach and can enhance opportunities for people to associate with it in a profitable manner. Also, with the help of social media optimization, you can link-up all your societal media accounts in an organized and consistent manner to help present as well as prospective customers to locate you easily. Apart from this, there are several other benefits of using SMO as one of the key marketing tools for any business. SMO helps in • Making a stronger web presence • Enhancing online reputation of business • Increasing ranking in search engine results • Generating potential leads • Increasing business productivity • Making better customer relationships • Achieving better return on investment • Attracting niche customers • Getting valuable feedback from customers • Lowering down the costs Direct connectivity with the customers and getting their feedback is the most valuable outcome of social media optimization for any business. By creating pages on different social media sites, a business can directly get the genuine feedback of customers regarding their products, services or events. Marketing Mindz is one of the leading internet marketing companies that help business in optimizing their social mass media sites; thereby, making their products and services popular among more and more customers. Social media optimization services provided by us are the best and the most affordable in the industry. Author info: Steve Thomas is a freelance writer. His articles on topic like social media optimization service guide are published on various online platforms.
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