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Ecommerce embraces mobility as smartphone market boom by Leon Grant

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Ecommerce embraces mobility as smartphone market boom by
Article Posted: 01/04/2015
Article Views: 204
Articles Written: 640
Word Count: 810
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Ecommerce embraces mobility as smartphone market boom

Up, running, and now ready to fly, asset light ecommerce ventures promising great return on investments are making hay while the world is accessing the internet on the go. But the rapid changes and challenges faced by this genre of business is only a reflection of how we live, work or shop. ‘Anytime, Anywhere’ being the theme of today’s fast paced life, the tectonic shifts in the realms of ecommerce websites are also opening up lucrative employment opportunities for those with the right skills.

The global proliferation of the internet has tremendously contributed and influenced the way trade is done, and has given birth to the tsunami of electronic commerce, which is posing a constant threat of transforming conventional stores into entities of academic interest only. Ecommerce, or electronic commerce, is basically perceived as means of buying and/or selling products through the internet, and generally links to online shopping performed by commoners. B2B (business-to-business), B2C (business-to-consumer) and C2C (consumer-to-consumer) has emerged as the three most popular categories of ecommerce; in fact, the unprecedented momentum gained by ecommerce around the world can be gauged by the staggering amount of combined revenue generated by B2C ecommerce companies that are more or less a decade older – more than $1.3 trillion in the year 2013, with the USA alone contributing for around $322 billion as compared to a humble figure of approximately $72 billion back in 2002.
Information technology and the internet being the backbone of the website based ecommerce companies, it is quite evident that concerted efforts are necessary for providing the users of such websites a glitch-free,secure, and most importantly, an easy-to-surf interface. On the other hand, entrepreneurs are also leveraging cutting-edge tools of big data analytics to maximize the potential of their websites, allure new customers and retain old ones – something that crucially complements their aggressive expansion plans.An in-depth analysis of the social and economic factors that attributes to the tremendous success tasted by smart ventures in this sector points to the fact that people have moved on from desktop PCs and laptops to smartphones and tablets. As a matter of fact, affordable mobility solutions and access of the internet, irrespective of the space-time coordinates of the user, are the two factors that are being exploited the most by both sellers and buyers. However, such a paradigm shift in the world of computing has dug up some formidable challenges and has set website development companies on fire.
For one, modern ecommerce websites are expected to be optimized for mobile computing platforms, i.e., smartphones and mobiles. Statistics from authentic sources indicate that around 8% – 10% of the internet users in the USA prefer their mobile phones and tablets as the primary device for accessing the internet and shop online, and has ended up spending $42.1 billion – thus emboldening the importance of targeting the comparatively young and tech-savvy shoppers, who incidentally have a lot of spending power. Secondly, diversification across categories, demographic constituents and geographical boundaries has enforced the seamless integration of database management, analytics, inventory, payment and logistics. Thus, the thrust on mobility and integration of various aspects of website development catering to the ecommerce industry, has compelled every reputed and ambitious company engaged in ecommerce website development in the USA, Europe, Asia and Australia, to focus on adapting to the dynamic requirements of their clients, and come up with solutions that are robust and flexible enough to accommodate sudden changes and traffic loads.

The thriving business of ecommerce website development in the USA and other economical powerhouses have also led to the creation of millions of startup and tech-jobs worldwide, with very specific requirements in terms of solicited skill-set. While the recruiters are inventing fancy designations and attractive salary plus perks in the form of ESOPs (Employee Stock Ownership Plans) to poach best talents from their rivals, coding prodigies still rules the roost when it comes to forming the core of the engineering teams. Also, with the upsurge of mobile commerce, apps have dominated over the mobile web, with the former being preferred by 80% and 86% of global mobile internet users in 2013 and 2014 respectively. Thus, job seekers with experience in the domain of mobile application development can expect their skills to be in demand, given that most jobs pertaining to ecommerce website development in the USA, Canada, Brazil, countries who are part of the Euro zone, Australia and other developed nations are outsourced to nations that has a rich supply of talented programmers, that too at extremely cheap rates!

Martin Luther has been yet again poised to leave an impression on his readers with his latest piece on the dynamics of the ecommerce website development in the USA and other developed nations. His association with Swadesh Softwares Private Limited has been the most enriching experience of his professional life.

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