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Used car dealers are known for staging some creative, and at times, fairly outrageous advertising campaigns to drum up new business and overall buzz in the area. From wacky commercials to elaborate stunts and promotions, car dealerships really do have to think outside of the box, in terms of advertising, in order to get noticed amongst the sea of other car dealers all selling a similar product. Here are a few popular and imaginative promotions used car dealers are known to have benefitted from in the past. Last Man Standing This particular promotion has gained notoriety thanks to its inclusion in fictional films and television, but it has actually been utilized in real life. The basic premise is an endurance-like contest where people have to be the "last one standing," in one manner or another - kind of like musical chairs. The most common of example would be where a group of contestants must keep their hand on a car at all times. The last one to keep his or her hand on the vehicle is the winner and typically gets to keep the vehicle! Sports Related This is a great promotion for used car dealers in cities that have a professional, or even college, sports team. Like the bland, no-high-stakes cousin of sports betting, the contest itself can include a variety of different game-related setups. For example, one dealership offered a free vehicle every time the hometown football team ran the opening kickoff back for a touchdown or if the local basketball team scored over 150 points. These contests rely on the abundance of sports fans in the area, but they are often fixed to a degree so that the outcome is rare and the dealer is not often left giving away a free vehicle. But when it does happen, the dealership can build off the excitement around the sports team. Talent Contest Thanks to the popularity of reality singing contests such as American Idol, talent contests are gaining even more in popularity. And though singing contests are the most obvious, this event could also be a general talent contest that accepts all kinds of acts, like jugglers, comedians, and dancers. The event is often hosted at the dealership itself, and it may include the help of a local radio station and use local celebrities as the judges. These are just three of the most popular promotions options for used car dealers - but the possibilities are really endless. And though a free vehicle is the grand prize, other gifts and awards can be given out for smaller things, such as a free car wash or vehicle service. The main goal of these events is to raise awareness about your brand and dealership while also providing the local community with some fun entertainment. And don't forget that one lucky person gets a free vehicle! In Grand Rapids, used car dealers cannot compete with the vast inventory and services at http://kellerford.net/Grand-Rapids/For-Sale/Used/.
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