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As billions of applications already make the major app stores crowded and every year thousands of new apps add to it, making an app visible is a gigantic task. Mobile app publishers face tremendous trouble in highlighting it in front of the right audience at the right time. Here comes the role of App store search optimization, the magical technique of attracting several eyeballs. It is a methodical way of optimizing an app to achieve higher rank in the search result. The higher an app ranks, the more apparent it is to those who are interested in it. The visibility gets directly converted into increased traffic to the app page. The primary goal of the optimization is to pull more crowds to the app’s page so that people download it. Deciding right keywords is highly important for bringing a large number of viewers to your app. That’s why ASO experts put maximum efforts for understanding the phrases users use while searching a particular app. Why App store search optimization becomes critical today? Statistics reveals that about two-third of apps are searched through app stores. The probability of downloading an app is quite high, when users search it quickly. It means when an app is not optimized for search ranking; it loses a lot of potential business. As there are hundreds other similar applications standing in the queue, users conveniently pick up the next one. Primary and secondary factors of effective ASO Two factors are primarily important while deciding App store search optimization strategy. Firstly, the title must contain a keyword that is used in the maximum search traffic. A thorough research is required to find out the top ones. It isn’t a good thing to keep it frequently changing. As the app achieves higher ranks and gets more reviews, it becomes popular in the virtual world. Hence, frequent changes in the title affect the consistency. Secondly, keep the track of most searched keywords. Look at the competitors closely to compare your performance on a periodic basis. Keep them regularly optimized. There are a few secondary factors that are also important in determining the ways of maintaining high ranks. Total number of downloads, reviews, feedback and ratings are also critical. Though these parameters are difficult to control, there can be ways of keeping them high. Incentivizing users may help in achieving higher ranks. App store search optimization is very much essential for grabbing maximum business in the highly competitive world. It assures high ROI and an excellent throughput! Doing app store search optimization is imperative if you want your apps to succeed in the app market.
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