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Businesses are forever bombarding their target audiences in an effort to carve out a larger market share. There is a great deal of effort being put in on developing techniques that can cut through the clutter of competitive advertising. The out-of-home advertising scenario has become all the more exciting with the development of new materials and manufacturing techniques. You have vibrant graphic displays on moving media, giant LED boards screaming their messages in the dark of the night, billboards vying for attention with 3-D displays, popup tents, custom flags and banners and even aeroplanes emblazoning the skies with smoke trails. The latest and potentially the most-exciting new kid-on-the-block is inflatable furniture that can be extremely versatile, fun to use and experience, and offer advertising opportunities in a very unexpected and unconventional way.  Unique and versatile placement Due to their very nature, inflatables can be fabricated in a huge assortment of shapes and sizes. You can have cuddly animals, towering clowns, bulbous balloons, and more that can be used in a variety of outdoor and indoor situations to leverage the visibility of your brand. Since there is almost no restriction to the shape and size, it is possible for you to place them in unique positions that best grab the attention of the target audience. Both adults and kids love them due to their bouncy nature and there is rarely someone who does not notice an inflatable advertisement. The materials available for fabrication lend themselves easily to customization of effects and printing of logos and tag lines. The biggest advantage is that they can be extremely economical and thus affordable by small businesses. These are the same reasons why inflatable furniture has taken both businesses and customers by storm. Businesses love them for the opportunity they present and customers or users love them for the flexibility, portability, and novelty. Matchless Visibility and Memorability Inflatables have this habit of being able to surprise us pleasantly irrespective of how many times we have encountered them earlier. With fabrication across all the three dimensions brand mascots can be given an instant appeal. Who wouldn’t like to smile back at the grinning tiger advertising biscuits or shake hands with a comic character promoting a tire brand? It is this scope of encountering inflatables in unusual and unexpected ways that adds considerable to their memorability factor. An inflatable couch placed strategically in a busy mall would definitely draw the attention of a lot of shoppers who could even take advantage to rest for a few minutes of shopping. Advertising messages on inflatable furniture is a novel way of promoting your brand. Durability and Economy Many people tend to be dismissive when discussing the merits of inflatables. It is commonly thought that since these are collapsible, they are not durable and in the long run very expensive. On the contrary, the use of modern materials that are extremely tough and durable have given extended lives to these versatile brand promotion tools. The use of synthetics has also enabled quick and easy repair of any tear of holes that may be caused as a consequence of rough handling in the outdoors. Like other inflatable, inflatable furniture too can be reused a number of times, and have proved to be extremely popular with both commercial and home customer segments. With simple care they can last really long and bring down the cost of ownership dramatically.
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