How can you tell that your advert will capture the attention of the targeted audience? Craigslist advert may have two main components; a text and an image. For some people, it is all about trial and error and may be getting the right buyer is just by chance. However, for those who have known the art of crafting good adverts, they’re always sure of getting a buyer. |
The advantages and disadvantages of Craigslist
Before you opt for any online advertising platform, you need to establish both the advantages and disadvantages associated with the program. This will help you when you will be setting goals and formulating the working strategies. In fact, they form the fundamental part of Craigslist posting blog.
Craigslist offer the following key benefits:
It is a cost effective way of reaching out to more buyers. This saves on advertising costs significantly. As long as you have an email address you can go ahead to market your products through this platform. However, there are chances of having numerous ads whose owners are not even interested or they do not have the products to sell. This leads to a number of irrelevant ads which populate the website making it difficult to be listed within the first pages of the website.
This is one issue that anyone who’s planning post an advert on Craigslist must learn to deal with. For this reason, you’ll have to post the advert a number of times but at a given interval. That is, should repost the advert after 48 hours. If possible, you need to edit the advert so that it might not be treated as spam or it will be referred to as “ghosting” since it will be delisted. This is one of the best ways to remain on the first few pages of the website. When you post an advert which is similar to the one you had posted 48 hours ago, you should delete the old adverts.
Numerous products and services; Craigslist offer a wide range of categories where sellers can post their adverts. You can sell virtually anything on this platform as long as it’s legal. When it comes to category, you should post the advert in the right category. Craigslist users act as watchdogs. Normally, when they come across any advert which has been posted in a wrong category, they’ll simply flag it and it will be treated as spam. It will be delisted by the administrators from the Craigslist posting blog . Easy to use; signing up for an account and ultimately posting the first advert is so simple a task. This has been another reason why some people have managed to make a lot of money through Craigslist. Since it involves a simple processes, jokers also find it easier to lists their adverts. This implies that you’ll have to repost the advert to remain on the first few pages.
Generally, this online market place has proved to be one of the best places to promote online business. You can remain anonymous as long as you’ve adjusted the privacy settings. The emails will be forwarded to you as the confidentiality of the identity is maintained.
You need to be careful when you’re addressing challenges which are associated with Craigslist. These disadvantages include:
Structure of the website; Craigslist boasted of a high amount of traffic which increases the possibility of selling products and services. This site is designed in such a way that the advert will only be able to reach a few people within a specific region. This tend to limit the audience since the advert will be limited to a local area. When you want to reach audience in another geographical locations, you can get someone from that region to help you go about the process. This may make the process somehow expensive.
Security; other websites such as eBay offer maximum protection to their sellers. On Craigslist, trust plays an important role. This has been one of the main reasons why some people tend to take advantage of this situation to steal from unsuspecting people. You need to be careful as you receive payments since some people may opt to write bad checks. It seems Craigslist tend to balance this with the fact that posting adverts is free.
Users acting as watchdogs; if a user happens to flag your advert by mistake, it will be delisted and this can be a major setback to the marketing process. You need to monitor your adverts to ensure that they’re still listed. You can also use Craigslist monitoring service such as the Craigslist Ad Tracker. There is the free and the premium options.
To avoid any chances of an advert being delisted, you need to post the advert in the right category, create a relevant title and a realistic description. You should include relevant pictures too. There are people who use pictures from the internet on their adverts, Buyers can easily note those pictures and they’re likely to avoid such adverts. Get a camera with a high resolution, take your own pictures and select only those that are clear.
Title; you must use a catchy title tags which will compel your targeted audience to read through the advert. This an important component of a Craigslist advert. They should have valuable information. You should avoid many characters or what may make the advert to look like a spam.
Effective use of keywords; by the end on the day, your advert will be displaced on the first few pages. In most cases, buyers will tend to filter the available adverts before they begin a manual search for what they need. Since they use keywords, it is important to incorporate the keyword in the title of the advert and throughout the body of the advert. Just keep the text simple and avoid the use of heavy HTML codes. Normally, this websites views heavy HTML codes as a fraudulent post on the Craigslist posting blog.
You should have a clear meeting and payment plans. Try to make the audience to have confidence in your products just from how you present the information about the product you’re selling. Posting on Craigslist is easy however, the simple things people ignore have been the main reason why they can’t profit from this market place.
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