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One should never underestimate the power of promotional gift items such as personalised pencils when it comes to attracting new clients, raising brand awareness, and ultimately growing the business. With this in mind, if you are looking to spend the money of your company on something, promotional gift items are a great place to start. One would not think that promotional pencils are a mundane product, but they are an extremely effective tool that you can utilize for marketing your company without really having to do all that much. If you are hesitating about using promotional gift items, now is the time to put those worries to rest. With this in mind, here are some benefits of utilizing promotional gift items like personalised pencils: First of all, promotional gift items will do a remarkable job of opening lines of communication. Think about it. When somebody gives you something, often the feeling that you get is that you want to return the favor in some way. In the same manner, when you give an individual a product, they may feel a certain proclivity to patronize your company, products or services. In a study that was recently conducted, it was found that 52 percent of participants that received a promotional gift item went on to engage in business with the company that handed out the item. On the other hand, the remaining 48 percent stated that they would be quite likely to do business with a company that has given them a free promotional gift item. In addition, handing out promotional gift items is also a very strategic way to engage in a conversation with a potential customer. Without a doubt, they will be more inclined to listen to what you have to say since they are receiving something in return. One other benefit of using promotional gift items is that they are excellent for calling out attention to themselves. And what more could you want in order to gain exposure for your brand? The trick is to get several people to don the product and then to lure in additional customers to ask about it. This gives you a platform to talk about the company and what you have to offer. In the end, the promotional gift items end up simply being a tool. If you are not convinced yet, did you know that there was a study that showed that booths in trade shows that gave out promotional gift items experienced a 176 percent surge in traffic? What are you waiting for? Start giving out those personalised pencils! Joseph works for Supreme Pens, an online company which offers business owners the chance to market their business, through promotional, branded and personalised pencils.
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