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Can microsoft build a tablet that people will want to buy - Digital Carat Scale Manufacturer by he ni





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Can microsoft build a tablet that people will want to buy - Digital Carat Scale Manufacturer by
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Can microsoft build a tablet that people will want to buy - Digital Carat Scale Manufacturer


 
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There is increasing speculation that Microsoft will use today’s event at Los Angeles to showcase a tablet developed and built in conjunction with Barnes & Noble. But can Microsoft build a sexy tablet that people will want to buy? In the invitation sent out to the press, Microsoft called this a “major” announcement and one that “you will not want to miss”. This sets the bar quite high in terms of expectation and hasled some to speculate that this would be a Windows RT or Windows 8 tablet announcement. I find this hard to believe given that Windows 8 and Windows RT is still months away, and Microsoft’s OEM partners wouldn’t be happy if the Redmond giant had entered into some strategic alliance with a third-party at this state to pre-announce a Windows tablet before anyone else.

So this likely isn’t about Windows. The whispers that this is related to Microsoft’s strategic partnership with Barnes & Noble makes a lot more sense. Here are my thoughts; partly based on speculation, and partly based on rumors and chatter I’m hearing. There is likely to be new hardware announced today. More than likely this hardware will be a tablet, given that Barnes & Noble already has a tablet product on market enjoying modest success. But a tablet can only part of the equation.

As companies such as RIM, Motorola, and HP have demonstrated in the past, coming out with a tablet does not guarantee that said tablet would be a success. In fact, if history is anything to go by, unless you’re Apple — or to a lesser extent, Amazon or Samsung — tablets are an almost sure-fire way to lose money. In order to succeed in the tablet market, you need much more than a physical tablet. This is where content comes into play. Hardware is nice, but content is king, and as Apple and Amazon have demonstrated, it can make the difference between success and failure. Between them, Microsoft and Barnes & Noble have a lot of content available to offer, in the form of music, books, games, apps, movies, magazines and so on.

A tablet could be just the convergence device to focus all this into one place. But everything has to be right. First, the price has to be right. The $199 price point that the Amazon Kindle Fire and Barnes & Noble NOOK tablets have carved for themselves seems to work, but dropping the price to around the $150 mark would certainly sweeten the deal and make people more likely to take a risk.

There’s significant wriggle room with a device that’s designed primarily as a content consumption device to subsidize the price significantly without hitting the bottom line. Don’t expect any tablet announced today to complete with the iPad. The target here is likely to be Amazonandthe Kindle Fire. Also, the content has to be right.

There can’t be a situation where there are big gaps in the content on offer, and the content available has to be priced right. Also it has to be, to the maximum extent possible, a one-stop-shop for digital media. Consumers aren’t going to take a chance on buying into a new ecosystem when then can buy into broader and far more established digital content ecosystems such as those offered by Amazon and Apple. The way people access the content also has to be right. It has to be quick, easy and streamlined. How this needs to work has already been well established by devices such as the iPad or Kindle Fire.

Consumers who are used to a one-click world won’t take well to having to click twice. Pricing also has to be right. And by right, I mean simple. One of the biggest complains I hear leveled against the Xbox Live concept is Microsoft’s insistence in pricing based on Xbox ‘points’ rather than just pricing content in local currency.

People just want to know how much things cost, and not have to currency convert into as weird and arbitrary points system. Integration also has to strike the right balance. Whatever product or service Microsoft comes out with today needs to integrate with, but at the same time not rely on, Microsoft’s existing ecosystem.

Here I’m thinking specifically about Windows and Xbox. While I don’t believe that Microsoft is going to announce an Xbox gaming tablet today, I expect there to be some leveraging of the Xbox ecosystem. After all, Xbox is Microsoft’s second-largest ecosystem, after Windows, and now that Microsoft has subtly shifted the Xbox platform away from being purely a console and more towards being an entertainment hub, it would make sense that any device announced today would leverage this ecosystem.

That said, it cannot and should not rely too heavily on the Xbox, the hardware, platform or brand. The reason I say this is that when you look at the diverse nature of people buying tablets such as the Kindle Fire, Nook and iPad, the majority of them aren’t likely to own an Xbox or ever want to. Launching a tablet that relied on the Xbox would mean certain death of the tablet.

Finally, Microsoft and Barnes & Noble need to get the differentiation factor right. Quite simply, there needs to be a clear and well-defined reasons why people should take a chance on it, and these need to go beyond way beyond the fact that this tablet has anything to do with Microsoft. If Microsoft can’t succinctly answer the “why should I buy this over a Kindle or an iPad?” question, it’s doomed from the start.

That’s a lot for Microsoft to get right, but if it can be done, then this could be interesting. Image credit:Wikimedia Commons,CC. Related: What a Microsoft tablet needs to compete with the iPad Xbox tablet? I don’t think so Microsoft branded tablet coming? Gadget failures to remember What if the rumored ‘Microsoft tablet’ isn’t a Windows tablet? Can Microsoft pull its tablet technology together? Microsoft to hold mysterious media event on June 18 What if the rumored ‘Microsoft tablet’ isn’t a Windows tablet? Here’s the part of the Microsoft and Barnes & Noble agreement everyone’s ignoring.

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 Reader Opinions 
04/08/15 - 3:34:05 PM - Toni
ps3 is better for the money. it can do much more than the 360 and is built much more dubraly. i had a 360 power cord melt from me playing it too long (like 6-7 hours) and customer support was very unhelpful.

04/08/15 - 3:25:07 PM - Zahoo
I work with cellphones and I can tell you that you don't have to worry. Almost all baterty's now including those on BB's are not sensitive to the charging. So for example, you don't have to drain it to start charging it again. Just turn it off and charge it while you are sleeping and you'll be good to go in the morning.

04/06/15 - 7:25:09 AM - Jhonatan
Well i have played both and let me tell you PS3 are much bteetr.People might say xbl might hve a bigger online community than PSN BUT theyre almost equalbcoz of the PS3s Playstation Home..its a massive world built into the PlayStation Network, Home is Sony Computer Entertainment's virtual world for PlayStation gamers. With an avatar uniquely customized according to ur preference, u can explore the 3D community that is Home, a sleek, modern environment featuring spacious common areas, custom spaces dedicated to specific games, and personal apartments. Everything can be customized to your liking with items you collect or purchase.Not only is Home your home online with PlayStation 3, Home is also a vast network of communication for PlayStation users. Browse the Hall of Fame for trophies players have collected in various videogames, or just hang out in a virtual outdoor lobby to talk with text and voice. Other features in Home include a theater where the Home world also users can watch videos from one users' collection together, a series of mini-games that players can play, and much more as Home evolves.~Price For $ 300-$ 400, you get everything you need in a console. It has bluetooth, wifi, free online service, netflix, Life with PlayStation, PS Home and more for just that one admission tag of $ 300. All of those named above and much more is available for no extra cost.~Reliability Under 10% compared to the above 33% and possibly 54% (estimation) on the XCOX 360, you won't have to worry too much about your PS3 breaking.~Life Cycle It will last you longer than any console you have right now. Launched in 2006, the PS3 will go on well past next year and into 2016 and beyond. The Wii is expected to get dumped for a new Nintendo console by 2011 at least, while the new Microsoft console is also expected for 2011.~Online Service PlayStation Network. It's free, it's fun, it's lag-free and it constantly grows. When signing up, you get treated to PlayStation Home, free demos and videos, movies, TV Shows, music, Netflix and more. PSN runs on dedicated servers, which gives gamers an almost entirely lag-free experience. Only downside is that the developers choose when they want to bring their servers down.~Games The PS3 now has the highest rated exclusive game of all time (Uncharted 2: Among Thieves). Other AAA titles/franchises include:Metal Gear Solid 4LittleBigPlanetMotorStormResistanceKillzone 2Demon's SoulsNinja Gaiden Sigma 2inFamousRatchet ClankWarhawkMLB: The ShowHeavenly SwordDemons Soulsas well as upcoming titles (TONS of RPGs coming, and great current ones). Those games up there are just some that I would recommend to you. Very well worth it.MAGAgentFinal Fantasy Versus 13White Knight ChroniclesHeavy RainGran Turismo 5God of war 3 also 1 and 2 in HDHighly recommended. It will be the longest-lasting, most feature-packed and future-proof $ 300 you will spend in a very long time. I've played countless hours on both. It's also a much easier transition going from a lower end console to PlayStation 3, considering the power of the console, and the fact that it supports keyboard and mouse play.hope this helped

04/05/15 - 3:26:57 PM - Noriko
Hello to answer you qeitsuion no. all you have to do is take the to cables which are located in the back of the dvd drive and simply take them off. you might need to tug just a little bit so they can come once thats done just plug the cables into the new dvd drive,plain and simple. please feel free to contact me if you have anymore quesitons so go ahead and ask away. hope this helped

04/05/15 - 8:23:41 AM - Angelika
Hells yes. Period. I was gonna buy a LG Rumor touch, a touchscreen phone with a very genierc UI. Then right before I was gonna buy it, I deeply researched the Samsung Intercept (an Android phone) and I was sold. I did have to save up an extra 100 bucks, but after comparing it with my friends RT, I knew I made the right choice. Once you buy one and leave a trail of destruction for the IPhone users you'll know what I mean. DO NOT BUY AN ANDROID if you can't handle copius amounts of awesome.

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